[SMK] Social Media Knowledge

Tech Lab – Google

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Not Enrolled

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Course Content

GOOGLE SEARCH ADS
Module One: Overview of the Google Ads Interface
Module Two: Keyword Research and Campaign Creation
Module Three: Search Ad Copy and Ad Creation
Module Four: Optimising Search Ads
Google Analytics 4
Module 1: Introduction to GA4
Module 2: Setting up GA4 Properties
Module 3: GA4 Dashboards & Interfaces
Module 4: GA4 Reports
Module 5: Conversions, Tagging and UTM Parameters
Module 6: Interpreting and Analysing Data
Module 7: The New GA4 ‘Explore’ Reports Tab
Module 8: Troubleshooting
Google Tag Manager
Google Tag Manager Introduction
Event tracking via Google Tag Manager
GTM Event Trigger types: Website Scrolling
GTM Form Submit Event Tracking
GTM YouTube Video View Triggers
GTM Event Triggers – Element Visibility & Custom Events