Course Content
GOOGLE SEARCH ADS
Module One: Overview of the Google Ads Interface
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Module Two: Keyword Research and Campaign Creation
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Module Three: Search Ad Copy and Ad Creation
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Module Four: Optimising Search Ads
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Google Analytics 4
Module 1: Introduction to GA4
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Module 2: Setting up GA4 Properties
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Module 3: GA4 Dashboards & Interfaces
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Module 4: GA4 Reports
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Module 5: Conversions, Tagging and UTM Parameters
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Module 6: Interpreting and Analysing Data
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Module 7: The New GA4 ‘Explore’ Reports Tab
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Module 8: Troubleshooting
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Google Tag Manager
Google Tag Manager Introduction
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Event tracking via Google Tag Manager
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GTM Event Trigger types: Website Scrolling
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GTM Form Submit Event Tracking
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GTM YouTube Video View Triggers
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GTM Event Triggers – Element Visibility & Custom Events
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