[SMK] Social Media Knowledge

Tech Lab – Meta (Re-release due Q2 2024)

Current Status

Not Enrolled

Price

Members-only

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Meta Business Manager and Business Suite Overview

 

  • Facebook Business Manager Overview and Account Set-up
  • Business Manager’s Business Settings
  • The Facebook Pixel – Best Practices & Common Issues
  • The Facebook Pixel – Manual Installation
  • The Facebook Pixel – Google Tag Manager Installation
  • Facebook Conversion & Event Tracking Overview
  • How To Set Up and Track Events Using the Facebook Pixel
  • Next Steps After Installing The Pixel & Event Set-up – includes Apples Privacy Updates
  • Facebook Retargeting, Conversion Campaigns & Conversion Tracking
  • Facebook Account Quality & Brand Safety Tools in Business Manager
  • Facebook Collab Centre, Events Manager, Media Library & Shop Locations
  • Facebook’s Advertising Tools – Audiences
  • Facebook’s Advertising Tools – Creative Hub
  • Facebook Ads Manager – Overview
  • Facebook Ads Manager – Creating a Campaign For Facebook / Instagram
  • Facebook Ads Manager – Ad Objectives Options
  • Facebook Ads Manager – Ad Sets Options
  • Facebook Ads Manager – Ad Level
  • Facebook Ads Manager – A/B Testing and Bulk Features
  • Facebook Ads Manager – Budgeting and Campaign Budget Optimisation (CBO)
  • Facebook Ads Manager – Reporting & Ad Data
  • Facebook Ads Reporting & Audience Insights
  • Facebook Creative Reporting & Experiments
  • Facebook Reporting & Analysis Tools
  • Facebook Page Posts & Catalogue Manager
  • Understanding Facebook Business Suite
  • Understanding Meta Business Suite
  • Facebook Creator Studio

Course Content

Facebook Business Manager and Business Suite Overview
Facebook Business Manager Overview and Account Set-up
Business Manager’s Business Settings
The Facebook Pixel – Best Practices & Common Issues
The Facebook Pixel – Manual Installation
The Facebook Pixel – Google Tag Manager Installation
Facebook Conversion & Event Tracking Overview
How To Set Up and Track Events Using the Facebook Pixel
Facebook Retargeting, Conversion Campaigns & Conversion Tracking
Facebook Account Quality & Brand Safety Tools in Business Manager
Facebook Collab Centre, Events Manager, Media Library & Shop Locations
Facebook’s Advertising Tools – Audiences
Facebook’s Advertising Tools – Creative Hub
Facebook Ads Manager – Overview
Facebook Ads Manager – Creating a Campaign For Facebook / Instagram
Facebook Ads Manager – Ad Objectives Options
Facebook Ads Manager – Ad Sets Options
Facebook Ads Manager – Ad Level
Facebook Ads Manager – A/B Testing, Bulk Editing & Other Features
Facebook Ads Manager – Reporting & Ad Data
Facebook Business Manager: Ads Reporting & Audience Insights
Facebook Business Manager – Creative Reporting & Experiments
Facebook Business Manager – Reporting & Analysis Tools
Facebook Page Posts & Catalogue Manager
Understanding Facebook Business Suite
Understanding Meta Business Suite
Facebook Creator Studio