[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

LinkedIn wants QR Codes to power Conversations

While the humble QR code may never have reached the dizzying heights its creators envisaged (at least in Australia and New Zealand), the plucky squares of data are far from dead.

In fact, LinkedIn reckons they can help you connect with your next potential contact.

Code Blue

Enter the LinkedIn QR Code. It's intended to replace the business card, sort of.

So the next time you're at a networking event and want to swap details, you can now open the LinkedIn app and scan your new pal's LinkedIn QR code. Voila – you're now connected without having to swap personal details.

You can view your contact's profile, see mutual acquaintances, and send a connection request.

Spread the word

If you like the idea of QR codes, LinkedIn has plenty of suggestions on how to use them. You could, for example, add them to websites, newsletters, lanyards, conference badges, even on your resume. You can also add a QR image to jazz things up.

To find your QR code, head to the My Code section of the LinkedIn app on iOS and Android.

Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

LinkedIn’s News Banner Expansion

LinkedIn’s News Banner Expansion

LinkedIn is extending its top-of-feed news banner to more…

LinkedIn is extending its top-of-feed news banner to more…