[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook testing links in Stories

Having not yet found its footing the way Instagram and Snapchat has, Facebook’s Stories is bringing hyperlinks in the hopes of boosting engagement.

Testing commences

At the moment, Facebook’s Stories only boast around 150 million daily users (a third of Instagram’s reach) and the new ability to share links via Facebook Stories could be a significant game changer.

As Story features remain a sort of advertising mecca across the most popular social media platforms, Facebook has yet to translate the success of its own sister apps to its flagship.

According to Facebook, “Many people come to Facebook to share and have conversation about articles that interest them. So, we’re testing the ability to share links in Stories, just like you can on News Feed.”

Daisy-chaining to success

Since their loss in referral traffic and organic reach, following Facebook’s shift in algorithms, the platform has been looking for a new way to cover its losses.

Following the same play book of success that worked for Pages once upon a time, Facebook believes publishers could accelerate growth if given the new outlet to share links through Stories.

Pages would need to already be at a base threshold for their Stories to even have sway, but many do and the result could be more than just a bombardment of links. All Facebook can do is wait and see.

What are your thoughts on Facebook’s decrease in Pages traffic? Do you think Stories could change the marketing game around? We want to know what you think in the comments below.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment