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SMK Editor

Intuitive search with Hire by Google

Just over a year since Hire by Google launched, they’ve now unveiled new functionality to faster find the right candidates. Naturalising recruitment recall Hire by Google’s candidate discovery functionality lets recruiters trawl records they already have on file to quickly ID anyone who matches their current criteria. It is, at its core, a contextually-refined application […]

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Study: Influencers silent on Affiliate Kickbacks

Researchers from Princeton have found that only 10.5% of affiliate marketing on YouTube is appropriately disclosed to viewers. There's even less proper disclosure on Pinterest. Silence not golden Australian marketers who use affiliates and influencers are advised to follow the Code of Ethics by the Australian Association of National Advertisers (AANA). Section 2.7 says that

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Snapchat and Instagram still strong with 18 to 24-year-olds

Pew Research Centre has released their latest report on social media trends of 2018, confirming Instagram and Snapchat’s continuing popularity with younger demographics. Youthful social apps The numbers are in and it appears a robust 78% of Snapchat and 71% of Instagram’s users within the 18 to 24 age range are the most active, according

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Facebook gives Travel Brands more Influence

Facebook has unveiled a new tool allowing travel brands to shape holiday makers’ travel plans before they’ve even chosen a destination. An edge for travel advertisers In an effort to appeal to perspective travelers, Facebook introduced a new ad product enabling brands to target users before they have even chosen a destination with Trip Consideration.

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