Google is unveiling a slew of new features for the Google Flights search engine, including the ability to predict flight delays faster than airlines themselves. Taking flight with the future of air travel In an effort to provide users with more expedient and efficient travel, Google Flights will be utilising learning algorithms to navigate unforeseen […]
Google Flights now predicts Airline Delays Read More »
Despite fake news scandals and alleged Russian shenanigans, Facebook has beaten its projected gains once more in the closeout of 2017. Growth increases as daily use wanes Facebook announced that when compared to its 3.8% growth at 1.37 billion daily users of Q3, the numbers only increased 2.18% at 1.4 billion daily users in the
Facebook Q4 results Cash In Read More »
In the grand old tradition of seeing how many marshmallows one may fit in their mouth, or swallowing a tablespoon of cinnamon, viral video risktakers have a new “food” of choice: poisonous Tide pods. “The Tide pod challenge” The infamous challenge entails chewing a brightly couloured packet of laundry solution, either spitting or ingesting the
Should you eat a Tide pod? NO! Read More »
Partnerships with manufacturers have seen the Android TV platform double its user numbers year-on-year. Should you get in on it? It’s most recently unveiled new features may tip the scales. Content-first interface A streamlined setup takes Android TV users to a ‘channel’ based layout, customisable for individual users. It offers easy-access shortcuts to favourite shows
2018: the year of Android TV? Read More »
Last year, we wrote a short guide to "Your first months in Programmatic". We trust this helped you in avoiding some common pitfalls made when transitioning from manual to automated digital media buying. If those articles were 'Programmatic 101', here are three questions to ask your Programmatic provider, to lift your media buying game to
Are you being Served? Lessons in Programmic Read More »
Instagram has added the ability to place GIF stickers on any photo or video within a user’s story. The stickers are alive! Now, when you go to place a sticker on a given video or photo in stories, fashionable users will be happy to find a new GIF option. A library of trending GIFs brought
Behold! Instagram GIF stickers Read More »
Former Tinder employees have splintered off to create their own match-maker inspired app for professional networking. Swipe right to contract Looking to compete with professional networking giant LinkedIn, Ripple represents a mobile-based alternative with a focus on professional mutual consent matching with a Tinder approach. To get started, Ripple pulls existing information from your Google,
Ripple makes waves with Professional Matching App Read More »
Susan Wojcicki—YouTube’s chief executive officer—has announced the streaming giant’s top five priorities for Creators on the platform in 2018. Could this hail a new genesis after the ‘adpocalyse’? Five things the Tube wants to do for you In a post on the YouTube Creator Blog, Wojcicki lists five ways they plan to do things better
YouTube CEO: a 2018 to-do list Read More »
Maisie Williams—famous for her role as Arya Stark on ‘Game of Thrones’—has co-founded a social app designed to facilitate talent discovery and creative collaboration. It’s called Daisie. Daisies in the chain The publicly stated objectives of the app include to give creatives a hub to ‘like, share and collaborate on projects in communion’. Refinery29 calls Daisie the
Find talent with Arya Stark’s new app Read More »
Last year saw some massive advancements in advertising, now experts are projecting 2018 to be no different. Web use and grabbing attention In a record year of online advertising surpassing television, Adzooma predicts more searches by voice, better audience targeting, stronger pay-per-clicks, and more image/video based ads. Voice searches spiked by 20% over 2017 and
Report: 2018 Advertising Trends Read More »