Facebook has just given Group Admins a lot more power on the platform. Here’s what you need to know. Group Think? Mark Zuckerberg announced the tools at the first-ever Facebook Communities Summit in Chicago. These tools are aligned with Facebook’s new mission over the next decade: “Give people the power the build community and bring […]
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Twitter has kitted out Direct Message with shiny new Customer Service tools, giving users more scope to engage with brands. Message in a Button Brands can now add buttons to Direct Messages, which allow customers to take certain actions. For example visiting a web page, following an account, starting a Direct Message with another account,
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Here’s one that’s slipped under the radar: Facebook has quietly adopted Twitter’s most iconic point-of-difference, the 140-character limit. Well, sort of. Speed limits apply Facebook now limits posts to 130-characters to US users. We’re not sure why Facebook chose to shoot just under Twitter’s limit, but sometimes less is more. Facebookers in the US are
With new character limit, Facebook ‘borrows’ from Twitter’s Playbook Read More »
Better late than never, right? While Messenger has a lot of skin in the game when it comes to business customers, now Apple is playing catch up. But is it too late? Pay Day Apple is developing a service with enterprise capabilities for iMessage, it’s called Business Chat. Business Chat will be baked deep into
Apple makes play for brands with Business Chat Read More »
While Facebook is closing in on 2 billion users, how many of them can you realistically reach? Potentially a whole lot more now, thanks to Facebook’s AI brushing up its language skills. Me Gusta Facebook Messenger’s assistant, dubbed M, can now make recommendations in Spanish. If M notes that a user composes text is Spanish,
Facebook’s AI is busy learning new languages Read More »
Dropbox has released a new set of tools aimed at enterprise users. Here’s the low down. Straight shooter First off, the admin console has been stripped back and simplified. Dropbox says the design is robust enough for CIOs, while being accessible for team managers. Click here to visit the early access admin console page and
Martech Mashup: Dropbox’s gift for Business Users Read More »
In a sensible move that's long overdue, Instagram is pushing back against marketing spam in a big way. Spamalot There are an increasing number of services that employ bots to automatically like or comment on Instagram accounts. The idea is to win you more followers and make your account more visible. These bots can like
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A report from sports sponsorship outfit hookit shows what some of the biggest social media influencers are achieving for global brands. Ronaldo thrashes Neymar, Bolt The report upholds soccer player Christiano Ronaldo as the social media superstar of the sporting world. Neymar and Usain Bolt both got honourable mentions, but Ronaldo beats them on every
Report: Sports celebs give sponsor ROI Read More »
With its new Partner Network, Vimeo promises to unite creators, marketers and brands, with ‘seamless integrations and powerful collaborations’. With that pitch, you might think it’s a platform specific influencer connector. Nope. It’s a library of tools and services for creators and marketing folk to augment their Vimeo experience. Market productively Campaign Monitor, Constant Contact,
Vimeo’s Partner Network Read More »
Snapchat sure is making make hay while the social sun is shining. Shortly after announcing its plans for TV-style programming, the platform has upped its production cred by partnering with HBO. Box Office Snapchat has signed a two-year deal with Time Warner, the owners of HBO, for US$100 million. The deal will see 10 original
Snapchat gets real about TV, partners with HBO Read More »