[SMK] Social Media Knowledge

Free Lab – 2023 Social Media Trends – Dec 2022

2023 Social Media Trends
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About SMK’s 2023 Social Media Trends – Organic, Ads, Video & More

SMK’s Social Media Trends Labs are quarterly πŸ“… FREE events for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation.

Social Media Trends Labs delve into the latest data πŸ“Š and performance insights from the major social networks, unpicking platform and behavioural trends, and identifying underexploited marketing and communications opportunities.

December’s 2023 Social Media Trends Lab explored 🧠 the key themes for next year, examining everything from content marketing to advertising performance, influencer marketing, online video, analytics and more. We explored:

1. What are the defining social media trends of 2023? πŸ€”
2. Why is Zuckerberg’s Metaverse obsession tanking Meta marketing? 😱
3. Why will TikTok and LinkedIn boom in 2023 as other players falter? πŸš€
4. Nearly two years after Apple’s iOS 14 updates, how are social campaigns tracking? ⬇
5. What have been the key changes in social media algorithm ranking signals🎬
6. What are some of the best-untapped influencer marketing opportunities? πŸ’²
7. How and why will video dominate in 2023? 🎞
8. Why is messaging one of the first growing areas for social media marketing? πŸ“ˆ
9. How and why are social ad strategies being largely driven by automation? πŸ€–
10. How and where will digital marketing budgets get cut in 2023? 🎯

SMK’s Social Media Trends Labs are facilitated by SMK’s Executive Director of Programming, James Fitzgerald.

βœ” Connect with James on LinkedIn here: https://bit.ly/36VZtez

James is one of the world’s leading digital marketing educators and analysts, having trained tens of thousands of senior decision-makers from the world’s largest organisations, brands and agencies.

Course Content

2023 Social Media Trends Lab