[SMK] Social Media Knowledge

Strategy Course – Unlocking TikTok & Snapchat Marketing

Current Status
Not Enrolled
Price
1295 +GST
Get Started

Updated January 2024

Overview

Understanding Marketing Opportunities and challenges

  • Understanding TikTok and Snapchat marketing
    – Usage figures
    – wider social media impact
    – Video game-changer
  • Marketing uptake
  • Social graph versus content graph
  • Tick-tock’s organic opportunity
    – content marketing
    – community building
  • Influencer marketing on TikTok
    – organic and paid crossover
    – creator marketplace
    – creative exchange

TikTok Marketing Fundamentals & Channel Optimisation

  • Business account setup
    – Features and benefits
    – Commercial music library: avoiding copyright issues and  sourcing / using cleared music
  • Establishing your business presents
    – Business registration
    – Ad account creation
    – Ads Manager
    – Business centre
    – TikTok commerce
  • Creator
    – Unlocking Spark Ads
  • TikTok Pixel and events API
    – Event tracking

Engagement, Algorithms & Content Marketing

  • TikTok’s entertainment and culture crossover
  • Unlocking Community Generated Entertainment (CGE)
  • CommunityToks
  • Tapping into discovery
  • TikTok ranking signals
  • Understanding For You
  • Creative tools and generative AI
  • Content marketing best practices
  • Copywriting
  • Audio
  • Interaction
  • TikTok content formats

Advertising strategy and tactics

  • TikTok and Snapchat ads tools
  • Ads hierarchy and campaign structures
  • Ads reporting and evaluation
    – Brand versus performance campaigns
    – Brand lift studies
    – Attribution analysis
  • TikTok and Snapchat ads strategy
    – Ads investment
    – Objectives
    – Targeting
    – Creative