[SMK] Social Media Knowledge

Strategy Course – Digital Copywriting Masterclass: Social, Search & Web (Members-only)

Overview Digital copywriting trends, tools, challenges and opportunities 2022. Appreciating channel nuances – Owned media – Earned media – Paid media Factors driving changes in copywriting best practices – Algorithms – Ad standards – Regulations When might “best practice” actually be wrong Developing a style and voice – Tailoring copy by business goal – Copywriting …

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Your SMK Digital Excellence Plan does not include access to this course. Please contact memberships@smk.net.au to discuss upgrading your membership plan.