Updated March 2023
Overview
Digital copywriting trends, tools, challenges and opportunities
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Digital copywriting optimisation
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Appreciating nuances in copywriting
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Writing for mobile
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Crafting visual content and readability
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Copywriting tools
Social, Search & Web
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Measuring and evaluating owned media
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Conversion Rate Optimisation (CRO)
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Website copywriting best practices
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Email copywriting and SMS
Earned media: Social media best practices and more.
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Social profile optimisation
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Copywriting for messaging
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Understanding how social media algorithms assess copy
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Importance of social copywriting for video content
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Social media growing entertainment focus
Paid media – Social, Search & Display ad copywriting
- Purpose-driven copy
– Balancing ad objectives and ad copy - Research
– Facebook
– TikTok
– LinkedIn - Privacy bites
– iOS 14 impact
– Targeting vs creative - Testing and creative tools and processes
– A/B testing
– Copy optimisation - Ad copy analysis
– Conversion vs reach vs engagement
– Google Analytics
– Social pixels