[SMK] Social Media Knowledge

Strategy Course – Digital Marketing Evaluation: Social Analytics, Pixels & Attribution (Members-only)

Overview Digital marketing evaluation and optimisation best practices Developing an effective data-driven approach The problem with social engagement Brand versus direct response Understanding ROAS and ROI Defining conversions Understanding conversion attribution Navigating the shifting privacy landscape New ways of thinking post-privacy Google Analytics Google Analytics (GA) Background Code installation GA Structure Goal and event setting …

Strategy Course – Digital Marketing Evaluation: Social Analytics, Pixels & Attribution (Members-only) Read More »

Your SMK Digital Excellence Plan does not include access to this course. Please contact memberships@smk.net.au to discuss upgrading your membership plan.