[SMK] Social Media Knowledge

Strategy Course – Google Analytics 4 Masterclass

Current Status
Not Enrolled
Price
1295 +GST
Get Started

Updated May 2023

Overview

Module 1: GA4 Setup, Key Features, Tools & Reports

  • Google Analytics Overview
  • Introducing GA4
  • Structuring your GA account
  • Creating your GA4 property
  • Event and Engagement Tracking in reports

Module 2: Setting up GA4 Conversions & Understanding Analytics Events

  • Understanding conversion data
  • Establishing conversions
  • How is conversion tracking different in GA4
  • UA vs GA4 events
  • Applying Google Tag Manager

Module 3: Campaign Tracking and Report Analysis

  • Personalised Reporting
  • Reports Screen
  • Campaign Tagging
  • Dimensions & Metrics in Reports
  • GA4’s Engagement Focus
  • Conversion Rates & Attribution Modelling

Module 4: GA4 Report Round Up, Data Analysis & Visualisation

  • Data Hygiene & Analysis
  • Reports Roundup
  • Data Visualisation & Dashboards