Updated May 2023
Overview
Instagram trends, challenges and priorities
- Instagram performance
– Usage
– Investment
– Challenges
– TikTok impact - Instagram marketing
– Shadow banning
– Reels and video
– Search marketing
– Content marketing - Creators
– Ads over commerce - Messaging growth
– Messaging within Meta
– CTM via Instagram DMs
Content marketing, community & engagement
- Instagram benchmarks
- Feed
– Algorithm overview
– Copywriting
– Images vs carousels vs videos - Explore
– How to boost discovery - Stories
– Improving engagement - Reels
– How is Instagram trying to close TikTok + YouTube gap?
– Reels deep dive
– Creative best practices
– Editing tools and effects
– Interaction boosting - Messaging and DMs
Instagram Engagement, Algorithms & Content Marketing
- Instagram benchmarks
- Feed
– Algorithm overview
– Copywriting
– Images vs carousels vs videos - Explore
– How to boost discovery - Stories
– Improving engagement - Reels
– How is Instagram trying to close TikTok + YouTube gap?
– Reels deep dive
– Creative best practices
– Editing tools and effects
– Interaction boosting - Messaging and DMs
Influencer marketing, shopping and commerce
- Influencer trends, forecasts and benchmarks
– Investment
– Trends
– Discovery
– Regulation
– Disclosure - Understanding Instagram Branded Content
– Paid partnership tags
– New Partnership Ads
– Instagram Commerce
– Setting up Shop - Influencer crossover
- Advantage+ Shopping Campaigns
- New Shop Ads