[SMK] Social Media Knowledge

Strategy Course – LinkedIn & B2B Social Media Marketing

Current Status
Not Enrolled
Price
1295 +GST
Get Started

Updated September 2023

Overview

LinkedIn & B2B Social Media Marketing Opportunities

  • LinkedIn usage and marketing uptake
    – User growth and engagement
    – Marketing investment
    – Navigating tight budgets
  • LinkedIn lead generation opportunities
    – Organic
    – Paid
  • B2B social media strategy planning
    – Why brand building is key
    – Full funnel LinkedIn campaigns
    – Inbound marketing
    – Account based marketing
  • Content marketing, community and engagement
    – Shifting social algorithms
    – Video growth
    – Leveraging your people

B2B Content Marketing, Demand Generation & LinkedIn Engagement

  • Measuring B2B content marketing
    – Reach
    – Conversions
    – Benefits of tracking macro vs micro conversions
  • Understanding demand generation
    – Balancing demand generation and demand conversion
    – Declared intent vs. Assumed intent
    – Finding a distinctive way to add value
    – Amplifying via owned, earned and paid media
  • LinkedIn content creation & engagement
    – LinkedIn algorithm & engagement
    – Video growth
    – Maximising employee interaction
    – Groups
    – Showcase and Product pages

Employee Advocacy & Personal Branding

  • Business case for employee advocacy
  • Planning
    – Purpose
    – People
    – Processes
    – Social media policies and guidelines
    – Useful advocacy tech and tools
  • Personal branding best practices
    – Imagery
    – Copywriting and SEO
  • LinkedIn Creator Mode
    – Live, Audio Events, Newsletters and more
  • New LinkedIn Thought leader Ads

Creating High-Performing LinkedIn Ads Campaigns

  • B2B ads strategy
    – LinkedIn’s ad business
    – From zero to hero
  • Setting up your ads
    – Boosting vs Campaign Manager
    – Conversion tracking
    – Pixel
    – Attribution
    – LinkedIn Ads hierarchy
    – Campaign Groups
    – Campaigns
    – Ads
    – Ad strategy, targeting and creative
    – Targeting
    – Apple iOS 14 impact
  • Ad formats and creative