[SMK] Social Media Knowledge

Strategy Course – Social Media Video Masterclass

Current Status
Not Enrolled
Price
1295 +GST
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Updated May 2023

Overview

2023 Video trends, opportunities, strategy & evaluation

  • 2023 Video trends and evolution
    – The rise of short form video
    – Social algorithm overhaul
    – TikToks, Reels, Shorts and more
    – Live video handbrake
    – Social commerce and video
    – Influencer marketing
  • Thinking strategically
    – Direct response vs brand building
    – Integrating video into full funnel campaigns
  • Evaluating and reporting on video
    – Organic social insights
    – Ad insights
    – Analytics

Video creative and idea generation

  • Video completion goals
    – Ranking signals shift
  •  Instructional
    – Why “How-to” never miss
    – YouTube and SEO crossover
    – FinTok to LinkedIn
  • Promotional
    – Leveraging UGC
    – Landing page optimisation
  • Informational
  • Entertainment
    – Navigating virality

Boosting organic video amplification

  • Why do TikTok & YouTube hold the key to video success
    – User trends and consumption
  • Understanding what viewers want
    – Entertainment
    – Participation
    – Uplifting
  • Discovery
  • Community generated entertainment (CGE)
    – Stay and play
  • Watch time
  • Video discoverability
    – SEO and copywriting
  • Community and engagement
  • Boosting video organic reach with influencers

 

  • Social video landscape
    – Spend levels
    – Growth
  • Meta video ads
    – Objectives
    – Placements
    – Creative best practices
    – Editing and production
    – Formats
    – Optimisation
  • Video view campaigns across channels
  • Video targeting options
  • YouTube
    – Campaign options
    – Targeting
    – Creative