Overview

Maximising Pinterest Marketing Opportunities

• Understanding Pinterest
  – Background
  – Who uses it
  – Why do they use it
  – How do they use it
• What are the marketing opportunities
• Thinking strategically
• Content marketing
  – What do Pinners want
  – How does the content differ to other social channels
• Community
• Paid campaigns

Setting Up For Success & Content Marketing

• Pinterest Account Management overview
  – Understanding business tools
• Setting up for marketing success
  – Claiming web assets
  – Setting up the Pinterest Tag
  – Conversion tracking
  – Integrating with your website to grow organic reach
•  Content Marketing

Pinterest Ads, Strategy, Planning, Creative & Targeting

• Understanding Pinterest Ads
  – Usage
  – Costs
  – How do Pinterest Ads compare to Instagram and Facebook?
• Strategy thinking
  – Reach vs engagement
• Pinterest’s ad offering
  – Awareness
  – Direct response

Pinterest Commerce and Social Shopping

• Understanding Pinterest as a shopping destination
• Pinterest visual search
  – Lens
  – Augmented reality (AR)
• Opening up a Pinterest Shop
• Pinterest’s Verified Merchant Program
• Setting up product feeds
• Other ecommerce opportunities
  – Facebook