[SMK] Social Media Knowledge

Strategy Course – Pinterest Marketing Masterclass

Current Status
Not Enrolled
Price
1295 +GST
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Overview

Maximising Pinterest Marketing Opportunities

  • Understanding Pinterest
    – Background
    – Who uses it
    – Why do they use it
    – How do they use it
  • What are the marketing opportunities
  • Thinking strategically
  • Content marketing
    – What do Pinners want
    – How does the content differ to other social channels
  • Community
  • Paid campaigns

Setting Up For Success & Content Marketing

  • Pinterest Account Management overview
    – Understanding business tools
  • Setting up for marketing success
    – Claiming web assets
    – Setting up the Pinterest Tag
    – Conversion tracking
    – Integrating with your website to grow organic reach
  •  Content Marketing

Pinterest Ads, Strategy, Planning, Creative & Targeting

  • Understanding Pinterest Ads
    – Usage
    – Costs
    – How do Pinterest Ads compare to Instagram and Facebook?
  • Strategy thinking
    – Reach vs engagement
  • Pinterest’s ad offering
    – Awareness
    – Direct response

Pinterest Commerce and Social Shopping

  • Understanding Pinterest as a shopping destination
  • Pinterest visual search
    – Lens
    – Augmented reality (AR)
  • Opening up a Pinterest Shop
  • Pinterest’s Verified Merchant Program
  • Setting up product feeds
  • Other ecommerce opportunities
    – Facebook