Overview
Maximising Pinterest Marketing Opportunities
- Understanding Pinterest
– Background
– Who uses it
– Why do they use it
– How do they use it - What are the marketing opportunities
- Thinking strategically
- Content marketing
– What do Pinners want
– How does the content differ to other social channels - Community
- Paid campaigns
Setting Up For Success & Content Marketing
- Pinterest Account Management overview
– Understanding business tools - Setting up for marketing success
– Claiming web assets
– Setting up the Pinterest Tag
– Conversion tracking
– Integrating with your website to grow organic reach - Content Marketing
Pinterest Ads, Strategy, Planning, Creative & Targeting
- Understanding Pinterest Ads
– Usage
– Costs
– How do Pinterest Ads compare to Instagram and Facebook? - Strategy thinking
– Reach vs engagement - Pinterest’s ad offering
– Awareness
– Direct response
Pinterest Commerce and Social Shopping
- Understanding Pinterest as a shopping destination
- Pinterest visual search
– Lens
– Augmented reality (AR) - Opening up a Pinterest Shop
- Pinterest’s Verified Merchant Program
- Setting up product feeds
- Other ecommerce opportunities
– Facebook