[SMK] Social Media Knowledge

Strategy Course – Social Media Advertising Masterclass

Current Status
Not Enrolled
Price
1295 +GST
Get Started

Released: 31st January 2023

Overview

Social Ad Landscape, Benchmarking & Strategy Planning

  • Social advertising landscape
    – Usage figures & investment levels
  • Apple iOS updates
    – What does it mean for online ads? Targeting & Evaluation
  • Social advertising tools of the trade
  • Account management best practices
  • Creative tools

Social Ad Reporting, Evaluation & Campaign Optimisation

  • Social reporting considerations
  • Online engagement and real-world outcomes
  • New reporting tools
  • Google Analytics
  • Social pixels and conversion tracking
    – Facebook
    – LinkedIn
    – TikTok
    – Snapchat
    – Pinterest
  • Privacy clampdown
    – Performance tracking impact
    – Modelled conversions

Social Ad Strategy & Funnel Development

  • Advertising strategy
    – Reach vs engagement vs action
  • Understanding the value of social ad funnels
    – Battling short-termism
  • Factoring Apple’s iOS updates into ad strategy
  • Social ad targeting
    – Website retargeting
    – Engagement retargeting
    – Detailed targeting changes
  • Facebook’s growing walled garden
    – Shopping
    – New lead gen campaigns
    – Messaging

Ad optimisation and creative

  • Strategic optimisation
    – Understanding campaign types
  • Leverage data to power social ad optimisation
    – Maximising machine learning
  • Fully utilising the Facebook Power 5
    – Strategy
    – Budgeting
    – Targeting
    – Creative
  • Funnel testing and tinkering
  • Creative tools and inspiration
  • Copy and creative testing features