[SMK] Social Media Knowledge

Strategy Course – Social Media Strategy Optimisation

Current Status
Not Enrolled
Price
1295 +GST
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Updated July 2023

Overview

Social Media Trends, Strategy Planning & Evaluation

  • Social media landscape overview
    – Business investment
    – Market slowdown
    – Brand vs performance spending
    – Challenges from Search and retail media
  • Why Meta’s market share has peaked
    – Facebook usage and outlook
    – Instagram
    – Non-Meta social growth engines
  • Measurement & evaluation
    – Tools
    – Reach vs engagement vs outcomes
  • The rise of messaging
  • Generative AI in social media

Organic Social, Content Marketing & Engagement

  • Social media content marketing
  • Planning, workflows and integration
  • Performance benchmarking
  • Understanding social algorithms
  • How do algorithms work and how are they evolving
  • Why is every platform duping TikTok
  • Video growth
  • Social media copywriting & creative
  • Boosting discoverability
  • Why are social media and SEO overlapping?
  • Shadow bans
  • Optimising for video watch time
  • Leveraging UGC
  • Messaging
  • New content marketing opportunities

Social Media Advertising Optimisation

  • Social ads forecasts
    – Investment and outlook
  • Meta Ads tools
    – Ads Manager & Business Manager
  • Online ad strategy and planning
    – Short term and long-term thinking
    – Always on or not?
  • Full funnel ads thinking
    – Navigating iOS 14
    – New ad targeting challenges and opportunities
    – Campaign optimisation
  • Emerging social ads opportunities
    – Messaging ads
    – Influencer marketing opportunities

Influencer Marketing & Social Commerce

  • Influencer trends, forecasts and benchmarks
    – Investment
    – Trends
    – Discovery
    – Regulation
    – Disclosure
  • Understanding Branded Content
    – Paid partnership tags
    – Influencer ad crossover
  • Social Commerce
    – Setting up Shop
    – Influencer crossover
    – Advantage+ Shopping Campaigns
    – New Meta Shop Ads