[SMK] Social Media Knowledge

Tech Lab – Apple iOS

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Apple iOS 14 Tech Lab Overview

The focus for this Tech Lab series is understanding and navigating the impacts of Apple’s iOS 14 updates which went Live in 2021 for Facebook, Instagram, LinkedIn, TikTok, Pinterest, et al.

This series will therefore explore:

  • Why it’s happening and what to do about it
  • How to implement new technical measures, e.g. Facebook Pixel changes
  • How does iOS 14 updates impact each platform
    – Targeting
    – Evaluation and reporting
    – Strategy
    – Funnel development
    – Campaign optimisation
  • Facebook
    – Events & Conversions
    – Facebook Pixel 2020
    – Facebook Pixel & Event tracking via GTM
    – Facebook Custom Conversions
    – Facebook Custom Audiences and Ad Targeting
  • LinkedIn Impacts
  • TikTok Impacts
  • Pinterest Impacts