[SMK] Social Media Knowledge

Digital Marketing News

Meta Expands Ads & Messaging Business Tools

Meta has announced a raft of new measures that are designed to improve how small businesses interact with customers, identify leads and close deals. According to its own data, 71% of people want to int ....

20/05/2022
Los Angeles
Los Angeles

Instagram is testing another feature that'll have the folks over at TikTok looking on with a wry smile. TikTok's full-screen main feed display could be coming to an Instagram experience near you. The move makes sense within the short-form video wars as Insta is trying ....

Los Angeles

As user activity on LinkedIn grows (the platform has reported engagement growth for six quarters in a row), the potential for nuisance posters spamming your feed has grown with it. From wannabe influencers posting " ....

Los Angeles

According to the latest findings from Insider Intelligence (formerly eMarketer), TikTok is on track to triple its ad revenue this year, surpassing the revenue of Twitter and Snap combined, TikTok's ad revenue is expected to triple to $11.64 billion from $3.88 billion in 2 ....

Los Angeles

For Google advertisers in 2022, Performance Max campaigns have loomed large, with Google leaning into campaign automation in a big way. Performance Max is a goal-based campaign type that allows advertisers to access all of their Google Ads inventory from a single campaign ....

Los Angeles

In a move that could spark concern among some marketers, Instagram is moving to prioritise original content over reposts. Marketers who lean into a lot of user-generated content, memes or even potentially influencer posts or have done so in the past could feel a pinch fol ....

Los Angeles

Facebook Culls Podcast Offering

06/05/2022 Russell Hughes

Facebook is shutting down its podcast service next month, barely a year after its launch. After entering the market like a bat out of hell, the Meta bigwigs at the top of Mark Zuckerberg's empire have decided to pull out of podding and focus on other areas. According t ....

Los Angeles

How many hashtags should you add to your Instagram posts to make engagement pop? Four? Fourteen? None? According to Head of Instagram Adam Mosseri, hashtags do ....

Los Angeles

TikTok has added another string to marketers' bows and created a new way to encourage engagement with in-stream ads called Interactive Add-Ons. Interactive Add-Ons incorporate interactive elements to adverts that could tempt viewers to click on your ad. Let's say you're a ....

Los Angeles

Meta's (i.e.Facebook) ad targeting is famously accurate, right? Remember the whole Cambridge Analytica thing? It's been known ....

Los Angeles

Every platform is locked in an arms race to show creators that it's the best place for them, and if you thought that business-orientated LinkedIn was different, you thought wrong. Despite marketing itself as separate from the rest of the bunch, LinkedIn still wants to be ....

Los Angeles

New YouTube Podcast Offering Leaked

20/04/2022 Russell Hughes

YouTube is not a platform that fails to sniff which way the wind is blowing, and although it's taken some time, the giant now looks ready to move into the world of podcasts. A presentation leaked to PodNews ....