Google Introduces New Generative AI Video Tools
Google has recently enhanced its creative tools by integrating generative AI into its Demand Gen campaigns. This new feature offers advertisers sophisticated tools to create custom visuals directly within the ad setup, which could potentially change how brands engage with au ....
19/04/2024
Facebook Goes All In On Vertical Video
15/04/2024 James Fitzgerald
As the digital landscape evolves, Facebook's introduction of a new full-screen video player marks a significant adaptation, aligning more closely with the popular TikTok-style vertical video format. Facebook’s shift is not just a nod to current trends but a strategic mo ....
Google Announces New Marketing Mix Modelling (MMM) Tool for Advanced Reporting
09/04/2024 Russell Hughes
Google is putting more money into its Marketing Mix Models (MMMs) to help marketers measure cross-channel media campaigns more accurately by developing an analytics tool that takes into account sales impact based on several factors such as resp ....
Apple Ads Mimics Google and Meta With Latest AI Tests
26/03/2024 Russell Hughes
Apple is looking to follow in Google and Meta’s footsteps by bringing the power of AI to its Apple Store ad campaigns, reports Business Insider. It’s currently testing a new tool which looks a lot ....
TikTok Releases New Search Insights to Boost Content Marketing
24/03/2024 Russell Hughes
TikTok has announced a potentially powerful new tool which will let content marketers see what users are looking for in the app, and use that information to make videos on exactly what they want to see. ....
LinkedIn Expands Thought Leadership Ads
22/03/2024 Russell Hughes
LinkedIn is expanding its Thought Leader Ads to allow advertisers to sponsor content from any user, not just content created by their own employees. Previously, pages could use Thought Leader Ads to boost posts from company employees only, but ....
Meta Releases Massive Upgrade for Advantage+ Suite of AI-Powered Tools
20/03/2024 Russell Hughes
Meta has released a massive upgrade for its Advantage+ campaigns, which marketers working in retail should find highly useful as many of the upgrades are aimed at driving sales, reaching customers and showing off products. ....
US Lawmakers Approve TikTok Sell-off Proposal
18/03/2024 Russell Hughes
The US House of Congress has voted in favour of banning short-form video app TikTok, which may force its Chinese owners ByteDance to sell the platform or divest its US assets. However, the bill still n ....
[NEW REPORT] Instagram Engagement Down 50% From 2020
15/03/2024 Russell Hughes
We recently found out that most social media engagement these days doesn’t correlate to the number of clicks a post will receive, which may have led to some ma ....
Google Releases Massive March Core Algorithm Update
12/03/2024 Russell Hughes
Google’s March algorithm update has been launched with the aim of improving the quality of search results available to users by reducing unhelpful content by up to 40% and improving quality ranking to help users see the most helpful informati ....
[NEW STUDY] Social Media Engagers Are Not That Engaged
11/03/2024 Russell Hughes
It’s tough being a social media marketer. You have to deal a landscape that’s constantly shifting, all while being creative and engaging an audience. What worked today may not work tomorrow, and there are millions of theories about why that ....
YouTube Takes On TikTok Duets With New Collabs
08/03/2024 Russell Hughes
YouTube has launched a TikTok Duets competitor with ‘Collab’, a new feature for Shorts and long-form videos that lets creators remix and respond to videos via a split-screen. ....