TikTok Launches Branded Mission For Brand & Creator Partnerships

01/06/2022 Russell Hughes

TikTok has launched a new way for creators to make money and brands to develop partnerships with some of TikTok's most famous faces via its new Branded Mission program. According to the platform, the new ad type will let advertisers crowdsource content from creators, turn ....

Facebook Reveals Its Most Popular Content Is… Spam

30/05/2022 Russell Hughes

Meta has released a list of Facebook's top-performing content during the second half of 2021. In a somewhat awkward turn of events, in terms of content views and viewers, 30% of the top 20 ....

YouTube Streamlines Shorts Creation + Adds TikTok-Style Greenscreen

27/05/2022 Russell Hughes

YouTube has started to make moves into TikTok's space by making it easier to create a Remix for Shorts. It also added a green screen feature, but more on that later. Both are much-loved by TikTok's army of creators and loyal fans, but now the internet's largest video sour ....

Google’s Upgrades Creative For Responsive Display Ads

26/05/2022 Russell Hughes

Responsive Display Ads (RDA) has been Google’s default display option for advertisers since 2018 but they’ll be getting an upgrade that Google says will double your ad performance. Marketers will now be able to dream up portrait RDAs, which should promise to be a far ....

Meta Turbo-Charges Business Messaging With New ‘Recurring Notifications’

23/05/2022 Russell Hughes

Meta has announced it’ll up its game on messenger, and in a move that should interest (and potentially delight marketers), will allow businesses to send automated messages to people who have opted in to getting them. ....

Meta Expands Ads & Messaging Business Tools

20/05/2022 Russell Hughes

Meta has announced a raft of new measures that are designed to improve how small businesses interact with customers, identify leads and close deals. According to its own data, 71% of people want to int ....

Instagram Trials TikTok Style Full-Screen Home Feed

18/05/2022 Russell Hughes

Instagram is testing another feature that'll have the folks over at TikTok looking on with a wry smile. TikTok's full-screen main feed display could be coming to an Instagram experience near you. The move makes sense within the short-form video wars as Insta is trying ....

LinkedIn Clamps Down On Engagement Bait & Dodgy Polls

16/05/2022 Russell Hughes

As user activity on LinkedIn grows (the platform has reported engagement growth for six quarters in a row), the potential for nuisance posters spamming your feed has grown with it. From wannabe influencers posting " ....

TikTok Ads Skyrocket, As It Announces New Pulse Feature

13/05/2022 Russell Hughes

According to the latest findings from Insider Intelligence (formerly eMarketer), TikTok is on track to triple its ad revenue this year, surpassing the revenue of Twitter and Snap combined, TikTok's ad revenue is expected to triple to $11.64 billion from $3.88 billion in 2 ....

Google Offers More Conversions With Latest Performance Max Updates

11/05/2022 Russell Hughes

For Google advertisers in 2022, Performance Max campaigns have loomed large, with Google leaning into campaign automation in a big way. Performance Max is a goal-based campaign type that allows advertisers to access all of their Google Ads inventory from a single campaign ....

Instagram Tweaks Algorithm Favouring "Original Content"

09/05/2022 Russell Hughes

In a move that could spark concern among some marketers, Instagram is moving to prioritise original content over reposts. Marketers who lean into a lot of user-generated content, memes or even potentially influencer posts or have done so in the past could feel a pinch fol ....