[NEW STUDY] How is Google’s New Search Generative Experience changing Search?
Many marketers are still trying to understand how Google’s Search Generative Experience (SGE) impacts their campaigns. Announced in 2023, SGE introduces a novel method for delivering search results. Google’s pioneering search fe ....
06/03/2024
LinkedIn Algorithm Update: Good Content Could Now Reach Feeds For Months
04/03/2024 Russell Hughes
Heads up LinkedIn users - the social media network is changing the way its algorithm works to reward content that provides unique value and insights. Part of that shift involves the promotion of older ....
Meta Expands Instagram Creator Marketplace For Brands
01/03/2024 Russell Hughes
Meta has announced plans to expand Instagram Creator Marketplace, which will give more brands the ability to search for suitable creators or influencers to work with on marketing campaigns. Instagram’s Creator Marketplace ....
Google Adds New Gen AI To Performance Max Campaigns
27/02/2024 Russell Hughes
Google is bringing a few new tools to Performance Max campaigns, including AI-powered asset generation and image editing powered by its Gemini model, which Google claims will help advertisers create more effective campaigns. Per ....
Meta Trials Facebook To Threads Crossposting
26/02/2024 Russell Hughes
Meta is testing a feature that will let users crosspost from Facebook to Threads, using the same functionality that was designed for Facebook to Instagram crossposting. ....
Google Removed 170 million Dodgy Google Reviews in 2023
23/02/2024 Russell Hughes
Google receives a lot of contributions across Maps and Search - about 20 million per day - and making sure that information is accurate and relevant to users is an important part of its activity. Those c ....
Google Introduces New “Trend Detection” Insights For GA4
21/02/2024 Russell Hughes
Google’s new trend change detection is a feature that helps businesses identify significant changes in their data, which can be helpful for spotting potential problems or opportunities, and making informed decisions about how to proceed. ....
Meta Advises Advertisers Not To Boost Posts On Mobile
19/02/2024 Russell Hughes
Meta has advised users not to boost posts using their mobile app after changes to Apple's T&Cs will add a whopping extra charge to advertising costs. That's right - Apple will soon begin to charge iOS users a 30% service fee on boosted p ....
TikTok and Adobe Launch Partnership
16/02/2024 Russell Hughes
TikTok and Adobe Express are partnering up to help creators develop ideas from start to finish faster and more effectively than ever before. Video creators can now find TikTok Creative Assistant availabl ....
Pinterest Inks Major Google Ads Deal
14/02/2024 Russell Hughes
Pinterest has announced a new ad partnership with Google as it looks to increase and diversify its advertising revenue. The partnership will let brands running Google Ads campaigns to broaden reach and ....
Instagram and Threads Pull The Plug On Political Content
12/02/2024 Russell Hughes
Meta has announced changes to Facebook, Instagram and Threads that will limit political discourse as the Meta top dogs attempt to curb the toxicity that comes with heated politics chat by no longer recommending posts of a political nature to us ....
LinkedIn Launches ‘Website Actions’ Tracking To Boost Ads Reporting
09/02/2024 Russell Hughes
LinkedIn is improving its B2B ad attribution thanks to a nifty little tool called Website Actions, which uses the Insights Tag to set new conversations, measure impact and help with retargeting efforts. Better B2B attribution ....