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Digital Marketing News

Google Adds New Gen AI To Performance Max Campaigns

Google is bringing a few new tools to Performance Max campaigns, including AI-powered asset generation and image editing powered by its Gemini model, which Google claims will help advertisers create more effective campaigns. Per ....

27/02/2024
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Meta is testing a feature that will let users crosspost from Facebook to Threads, using the same functionality that was designed for Facebook to Instagram crossposting. ....

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Google receives a lot of contributions across Maps and Search - about 20 million per day - and making sure that information is accurate and relevant to users is an important part of its activity. Those c ....

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Google’s new trend change detection is a feature that helps businesses identify significant changes in their data, which can be helpful for spotting potential problems or opportunities, and making informed decisions about how to proceed. ....

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Meta has advised users not to boost posts using their mobile app after changes to Apple's T&Cs will add a whopping extra charge to advertising costs. That's right - Apple will soon begin to charge iOS users a 30% service fee on boosted p ....

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TikTok and Adobe Launch Partnership

16/02/2024 Russell Hughes

TikTok and Adobe Express are partnering up to help creators develop ideas from start to finish faster and more effectively than ever before. Video creators can now find TikTok Creative Assistant availabl ....

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Pinterest Inks Major Google Ads Deal

14/02/2024 Russell Hughes

Pinterest has announced a new ad partnership with Google as it looks to increase and diversify its advertising revenue.  The partnership will let brands running Google Ads campaigns to broaden reach and ....

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Meta has announced changes to Facebook, Instagram and Threads that will limit political discourse as the Meta top dogs attempt to curb the toxicity that comes with heated politics chat by no longer recommending posts of a political nature to us ....

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LinkedIn is improving its B2B ad attribution thanks to a nifty little tool called Website Actions, which uses the Insights Tag to set new conversations, measure impact and help with retargeting efforts. Better B2B attribution ....

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Meta has improved its video ad attribution thanks to a new performance measurement called engaged view, which takes into account actions that take place up to 24 hours following a completed session. Adve ....

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Soon marketers will be able to use Google’s generative AI tool Gemini to create adverts by telling it the URL of your website or landing page. Once it has that information, it will get to work creating ....

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LinkedIn has announced sponsored posts - which will help marketers generate leads using the articles they write and post as a business page. Now, when a company page posts something to LinkedIn, there wi ....