Beer for Thought
Boutique beer Coopers 62 launches an integrated campaign encouraging people to explore the different ways to enjoy beer. ....
23/11/2011
NRMA glams up portable insurance
22/11/2011 SMK Editor
NRMA has teamed up with local designers and celebrities to promote its new portable insurance TVC campaign. ....
Qantas competition off course
22/11/2011 SMK Editor
A competition launched through Qantas' Twitter account has successfully resulted in a trending hashtag, but a negative response. ....
More than half of Australians now shopping online
21/11/2011 SMK Editor
A new report shows Australian shoppers are increasingly buying online, offering new opportunities for retailers. ....
Lorna Jane brings social media in store
20/11/2011 SMK Editor
The activewear giant has installed a digital mirror in its Brisbane store that lets customers ask friends advice on clothing via Facebook. ....
AAMI gives Australians fifteen minutes of fame
20/11/2011 SMK Editor
The insurance company is giving its Facebook fans the chance to star in a new TVC. ....
Blog profile: Not Quite Nigella
18/11/2011 SMK Editor
Lorraine Eliott's Not Quite Nigella has grown to become one of Australia's leading food blogs and a valuable environment for promotion and advertising. ....
Sony finds enthusiasts in their social community
17/11/2011 SMK Editor
Sony has launched a range of compact DSLR cameras with two campaigns engaging key enthusiasts to create content. ....
Foursquare gets a facelift
16/11/2011 SMK Editor
Location based social networking site Foursquare announces a major redesign of its website. ....
Johnson & Johnson's Vision for Facebook
16/11/2011 SMK Editor
Ben Murphy from Johnson & Johnson Vision Care talks about finding a niche in social media. ....
Just Cars and Community
15/11/2011 SMK Editor
John Lazzara and James Goode from Just Cars talk about finding a balance between the magazine’s print and online identities. ....
Google+ opens the page for business
14/11/2011 SMK Editor
The search giant opens Google+ up to businesses and brands with the new ‘Pages’ feature. ....