[SMK] Social Media Knowledge

Digital Marketing News

Beer for Thought

Boutique beer Coopers 62 launches an integrated campaign encouraging people to explore the different ways to enjoy beer. ....

23/11/2011

NRMA glams up portable insurance

22/11/2011 SMK Editor

NRMA has teamed up with local designers and celebrities to promote its new portable insurance TVC campaign. ....

Qantas competition off course

22/11/2011 SMK Editor

A competition launched through Qantas' Twitter account has successfully resulted in a trending hashtag, but a negative response. ....

A new report shows Australian shoppers are increasingly buying online, offering new opportunities for retailers. ....

The activewear giant has installed a digital mirror in its Brisbane store that lets customers ask friends advice on clothing via Facebook. ....

The insurance company is giving its Facebook fans the chance to star in a new TVC. ....

Blog profile: Not Quite Nigella

18/11/2011 SMK Editor

Lorraine Eliott's Not Quite Nigella has grown to become one of Australia's leading food blogs and a valuable environment for promotion and advertising. ....

Sony has launched a range of compact DSLR cameras with two campaigns engaging key enthusiasts to create content. ....

Foursquare gets a facelift

16/11/2011 SMK Editor

Location based social networking site Foursquare announces a major redesign of its website. ....

Ben Murphy from Johnson & Johnson Vision Care talks about finding a niche in social media. ....

Just Cars and Community

15/11/2011 SMK Editor

John Lazzara and James Goode from Just Cars talk about finding a balance between the magazine’s print and online identities. ....

Google+ opens the page for business

14/11/2011 SMK Editor

The search giant opens Google+ up to businesses and brands with the new ‘Pages’ feature. ....