Facebook has celebrated turning 12 by announcing a new way users can share the virtual love: birthday videos.
Hip hip hooray?
The new Birthday Cam for iOS lets you post a 15 second video greeting to your friends celebrating their big day.
Birthday-themed frames can also be added before being shared on your friend’s wall.
Cake day
Birthday notifications have become ubiquitous, some might say laborious, as Facebook’s reach has increased.
Through adding a bit more of a personal touch, Facebookers might be more inclined to ramp up their birthday spirit. And Facebook's engagement levels.
The update is now available on Facebook’s iOS app.
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