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DIGITAL MARKETING NEWS

Google debuts Post format

Google is making plans to launch a new search engine format delivering results with custom posts for businesses.

Googling local

The internet juggernaut has recently stated that 82% of users are turning to the popular search engine for local information, even when they are already familiar with a given establishment.

Posts will be able to carry updated contact, map, and upcoming events and promotional information, easily updated by the business in real-time.

Features like one click reservations, newsletter signup, or even product links are all possible. The draw for businesses is the efficiency by which they can engage their growing customer base.

Start posting

Google My Business user can already start posting via Google My Business Android and iOS.

The addition of more malleable posts will allow businesses to control their Google footprint. As we already live in a post-friendly culture, users will likely adapt with ease to the new search format.

Are you a member of Google My Business? Have you tried the new format? Give us your feedback in the comments section below.

Learn with SMK through March

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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