Do you run a small business and are wanting to learn how digital can help?
Then Google’s latest study is essential reading.
Leg up
Google commissioned Deloitte to find out how digital tools, such as websites, analytics, and online marketing, are helping SMEs.
The study found these tools positively impact small business in four key areas: reaching new customers, reaching new markets, creating jobs, and growth.
Reach out
Google discovered that small businesses who use web analytics and online video were 3X more likely to experience increased customer interest, such as calls and leads.
These businesses were also 3X more likely to see more sales inquiries, via foot traffic and orders.
Online Order Up
The research found that businesses using advanced digital tools, such as cloud-based communication services, were 3X more likely to have exported in the past year.
While digitally advanced small businesses experienced revenue growth almost 4X as high as in the previous year.
To find out more about or read the full report click here.
RECOMMENDED FOR YOU
Google Introduces New Generative AI Video Tools
Google has recently enhanced its creative tools by integrating…
Google has recently enhanced its creative tools by integrating…
Facebook Goes All In On Vertical Video
As the digital landscape evolves, Facebook’s introduction of a…
As the digital landscape evolves, Facebook’s introduction of a…
Google Announces New Marketing Mix Modelling (MMM) Tool for Advanced Reporting
Google is putting more money into its Marketing Mix…
Google is putting more money into its Marketing Mix…