[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Google IO and the Future of Search

At the recent Google I/O Developer Conference, almost nothing was mentioned about the one thing we all think about when we hear the name ‘Google’: Search.

Searching for answers

Although very little was spoken, perhaps Google’s plans were more implied. 
 
Reading between the lines, perhaps Aparna Chennapragada dropped some of the biggest hints of where Google Search could go from here – curiously by sharing the latest updates the Google Camera team have been working on.
 
Consider the two new updates presented – Walking Navigation and Realtime Lens.

Game Changers?

In both cases, users simply hold their smart phone up to anything – either a street view to learn more about their location in Google Maps, or any objects they might want to find out more about.
 
A continuous stream of 'search results' is overlaid in realtime via Augmented Reality.
 
In these examples, the user never actually types in a discrete search. In fact, a question is never formally asked at all – it is implied by the context and inferred by Google's AI.
 
In Aparna's own words: "The camera is not just answering questions, but it's pulling the answers down right where the questions are."

What does the future of Search look like?

It's all about context – who the person is, where they are, what device they're using and what they're doing at a specific moment of time. Keywords not required.
 
ABOUT THE AUTHOR

Adam Sugihto is founder of specialist, Melbourne based Pay Per Click agency and Google Certified Partner, Intentional. Since 2009, the Intentional team have driven online advertising for companies in global markets such as Prague, Paris, Tokyo, London, Shanghai, Bangkok, New York and LA; as well as being digital advisor and partner in the Australian domestic market for numerous household brands and NFPs.

 

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Facebook Goes All In On Vertical Video

As the digital landscape evolves, Facebook’s introduction of a…

As the digital landscape evolves, Facebook’s introduction of a…