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Instagram Archive now Live

Instagram has recently been dabbling with feature called Archive.

It appears the testing went well, and Archive is now available globally to all Instagrammers.

Finders Keepers

As the name implies, Archive is a place you can save photos and videos, in a separate part of the app.

Tapping the “Three Dots” Button at the top right of a post will let you send content to your personal vault, where only you can view them.

24 Hours No More

Archive is in some ways a turnaround from Instagram and Snapchat’s main offering: ephemeral content that disappears after 24 hours.

By giving users the ability to access their preferred posts at a later date, Instagram could keep eyeballs away from Snapchat while boosting its engagement stats.

Win win?

Would you use Instagram Archive for you brand? Let us know in the Comments.

Learn with SMK through April

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SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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