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DIGITAL MARKETING NEWS

Instagram Direct Video Hints at Big Change

Instagram Direct could mark a significant shift in Instagram’s core focus, expanding itself into what could be a full on communications service.

Video: its hot right now

Inline with top competitors like WhatsApp and Facebook Messenger, a recent Instagram leak suggests the platform may be ready to enable users to make video calls.

The central feed of Instagram has always been its primary pull, even over messaging.

However, anunreleased version of the Instagram app was spotted by WABetaInfo, where a new video feature was spotted.

What it’s all about

The video calling feature will allow users to video chat with other members that they’ve already messaged with previously.

The button will appear along chat within the navigation bar, though little else is known officially about the release.

Last December, Instagram admitted that research has shown social media has a positive effect when engaging with family and friends but is a negative when scrolling through posts passively.

Adding more direct communication will bring a bit more intimacy to the service and could be what users are after.

Would you be inclined to use your Instagram for video calling? We want to know what you think, give us your thoughts in the comment section.

Learn with SMK through March

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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