[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

LinkedIn bounces back

LinkedIn has started 2015 in flying form, having just revealed record revenues for the past quarter.

A lot to link

LinkedIn's fourth quarter earnings for 2013 reached US$643 million, marking a massive 44 per cent rise in year-on-year revenue.

The takings surpassed analysts' predictions of US$617 million and saw the platform's share price rise 8%.

Maturing market

Overall LinkedIn amassed a healthy revenue of US$2.2 billion over 2014, this figure marking a 45 per cent rise on the platform's 2013 takings of US$1.5 billion.

Over 60 per cent of this was generated in the US, with the rest spread globally across the 200 countries LinkedIn operates in.

Three-quarters of new LinkedIn users also came from outside the US.  

Movers and shakers

The growth is being attributed to a mix of recruiting, subscriptions and new members.

It's also testament to the range of innovations and features LinkedIn introduced last year, including improved profile pages and advanced analytics.

“The fourth quarter capped another successful year for LinkedIn, which was marked by steady member growth and strong financial results.

“We continued to make significant progress against a number of multi-year, strategic initiatives including mobile, jobs, content, and global expansion,”  explained LinkedIn CEO Jeff Weiner.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment