[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Martech Mashup: In-App Strategies

Strategic advice from inside Google Play shows how to profit from in-app purchases in an economy that favours free access.

Learning from rising stars

By analysing ‘rising-star apps and games’, Aviv Shalgi has gained insight into the factors that drive in-app purchases and financial success for app developers.

Shalgi—an MBA-candidate-come-Google-strategist—has shared his findings on the Google Play Apps & Games blog on Medium.

Eight ways to make more sales

In short, Shalgi’ identifies the basics that successful apps do well:

  • Match sales to app—sell ‘premium content’ or ‘limited resources’, suit to your app.
  • Fine-tune the balance free and paid content—give enough away for free so users see your value, before they switch off.
  • Let users trial the paid experience—grant free access periods, or a few free tokens or gems.
  • Make purchases easy—user experience is always important.
  • Price appropriately—of course, this is a whole thing by itself.
  • Use bundling and bucketing to upsell—provide a limited variety of purchase promos.
  • Price for each target location—Play options can simplify this part.
  • Satisfy loyal non-payers—know them and serve them. One day, they too may pay.

More from the source

For Shalgi’s advice in his own detailed words, read his Medium post.

Tried one or all of these strategies? What is most important for funnelling folks through to make an app profitable?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment