All courses
Marketing Innovation Labs for Members
Marketing Innovation Lab – Niche Platforms
Get up to speed with Instagram, Snapchat, LinkedIn, Pinterest, TikTok, Twitter & Amazon as SMK takes you through the most important updates & feature changes from the last 6 months only
Marketing Innovation Lab – Google SEO, Ads, YouTube, Google Analytics & Gmail
Get up to speed with SEO, Ads, YouTube, Google Analytics & Gmail as SMK takes you through the most important updates & feature changes from the last 6 months only
Marketing Innovation Lab – Facebook, Messenger & WhatsApp
Get up to speed with Facebook, Messenger and WhatsApp as SMK takes you through the most important updates & feature changes from the last 6 months only
Tech Labs for Members
Tech Lab – TikTok
Working alongside SMK strategy training courses, this TikTok Tech Lab with help to understand and fully leverage TikTok for business
Tech Lab – Meta (Re-release due Q2 2024)
Step-by-step technical instructions to help you understand and fully utilise all the functions within Facebook Business Manager.
Tech Lab – LinkedIn
Technical walkthroughs of LinkedIn’s key marketing and comms tools.
Tech Lab – Google
Learn the technical processes and functions of Google Search Ads, Google Analytics 4, Google My Business and Google Tag Manager.
Digital Strategy Training Courses
Strategy Course – B2B Marketing Masterclass: Search, Social & CRM
Dive into the weeds of B2B specific online and digital marketing. From trends to engagement and awareness, email strategies and advertising. If you have a B2B focused market, this course is for you.
Strategy Course – Content Marketing Masterclass
Create an integrated content marketing strategy and enhance engagement from exploration to content creation to conversion. Unlock and exploit untapped social media advertising opportunities across Meta, LinkedIn, YouTube & TikTok.
Strategy Course – Conversion Rate Optimisation (CRO) Masterclass
Increase profitability & impact of digital marketing activity by increasing online conversions, helping you to get more out of less
Strategy Course – Data Driven Digital Design Masterclass
Strategy Course – Digital Copywriting Masterclass: Social, Search & Web
Tap into leading-edge digital insights to ensure your copy is optimised for each digital channel.
Strategy Course – Digital Marketing For Government, Public Sector & Not-For-Profits
Increase profitability & impact of digital marketing activity by increasing online conversions, helping you to get more out of less
Strategy Course – Digital Strategy Masterclass
Strategy Course – Email Marketing Masterclass: Data, Design & CRM
From copywriting to data. Deliverability to Automation. Discover why email good email design is not enough and how you can boost your email performance.
Strategy Course – Facebook Marketing Masterclass
Get past just ‘building likes’ and finally see Facebook ROI. Start using Facebook to change behaviour, nurture leads, drive traffic and sales.
Strategy Course – Google Ads: Search, Display & Video
Plan, develop and scale Google Ads campaigns that convert. Learn how to master Google Search Engine Marketing, remarketing via Search & GDN and YouTube video ads.
Strategy Course – Google Analytics 4 Masterclass
Everything you need to know to set up Google Analytics and track your site’s performance accurately.
Strategy Course – Influencer Marketing Masterclass
Strategy Course – Instagram Marketing Masterclass
Discover Instagram marketing best practices: Instagram algorithm, Shopping, Explore, Stories, Ads, Facebook Pixel, Business Manager, Influencer marketing & Branded Content.
Strategy Course – LinkedIn & B2B Social Media Marketing
Strategy Course – Online Reputation, Crisis & Community Management
Manage negativity in social media confidently & compliantly. Protect your brand in a social media crisis and turn your social community into an army of advocates.
Strategy Course – SEO Made Easy: Technical, On-Page & Off-Page Unravelled
Master planning, creating & scaling search engine friendly content. Explore technical factors impeding SEO rankings and content marketing best practice to attract clicks & inbound links.
Strategy Course – Social Media Advertising Masterclass
Get beyond just “boosting posts” and produce high converting social ad funnels. Master the platforms’ ads manager and finally see a meaningful return on social ad spend.
Strategy Course – Social Media Strategy Optimisation
Social media marketing has three major tactics:
1. Advertising 2. Community management 3. Content marketing
Learn how to maximise & integrate all, for better business outcomes.
Strategy Course – Social Media Video Masterclass
Learn the fundamentals of all successful viral campaigns and create highly shareable content.
Strategy Course – Unlocking TikTok & Snapchat Marketing
Get under the skin of Snapchat and TikTok marketing. Covering ads, strategic thinking, channel set up and maximising organic reach both platforms.
Strategy Course – YouTube Marketing: Organic & Paid Video Mastery
Free SMK Labs
Free Lab – 2024 Social Media Trends – March 2024
This 2024 Social Media Trends Lab explored 🧠 the key themes for next year, examining everything from content marketing to AI, new social platform booms, advertising performance, influencer marketing, online video, analytics and more.
Free Lab – 2024 Social Media Trends – December 2023
This 2024 Social Media Trends Lab explored 🧠 the key themes for next year, examining everything from content marketing to AI, new social platform booms, advertising performance, influencer marketing, online video, analytics and more.
Free Lab – 2024 Social Media Trends – October 2023
This 2024 Social Media Trends Lab explored 🧠 the key themes for next year, examining everything from content marketing to AI, new social platform booms, advertising performance, influencer marketing, online video, analytics and more.
Free Lab – 2023 Social Media Trends – August 2023
This 2023 Social Media Trends Lab explored 🧠 the key themes for this year, examining everything from content marketing to AI, new social platform booms, advertising performance, influencer marketing, online video, analytics and more.
Free Lab – 2023 Social Media Trends – June 2023
This 2023 Social Media Trends Lab explored 🧠 the key themes for this year, examining everything from content marketing to advertising performance, influencer marketing, online video, analytics and more.
Free Lab – 2023 Social Media Trends – March 2023
This 2023 Social Media Trends Lab explored 🧠 the key themes for this year, examining everything from content marketing to advertising performance, influencer marketing, online video, analytics and more.
Free Lab – Instagram Marketing Unlocked – Sept 2022
In this Lab will dive into the latest data 📊 and performance insights from Instagram. We explored the key 2022 trends impacting Instagram organic reach, ads, influencer marketing and more.
Free Lab – 2022 Social Media Trends – August 2022
March’s 2021 Social Media Trends Lab explored how social strategy is evolving post-COVID, and why a combination of platform updates, user quirks and even government regulations are changing the game in 2021.
Free Lab – Social Ads & Influencer Marketing Decoded Lab Playback – Oct 2021
The Social Ads & Influencer program explored how to make paid social and influencer marketing work harder in the run-up to the end of 2021, as well as key marketing trends for 2022.
Free Lab – 2021 Instagram Marketing Trends Lab Playback – Sept 2021
Explore the latest data and performance insights, unpick platform and behavioural trends, brand new marketing features and identify underexploited communications opportunities.
Free Lab – 2021 Facebook Marketing Masterclass – June 2021
The 2021 Facebook Marketing Masterclass delves into the latest data and performance insights, unpicking platform and behavioural trends, brand new marketing features and identifying underexploited communications opportunities.
Free Lab – 2021 Digital Trends – Nov 2020
November’s 2021 Digital Trends Lab explored how digital strategy is evolving in light of COVID-19, and why a combination of platform updates, user quirks and even government regulation will change the game in 2021.
Free Lab – Instagram Decoded Playback – Oct 2020
SMK’s Instagram Decoded Lab aims to move beyond the digital hype and bluster of Instagram, a channel saturated with vanity metrics and ego, and all too often light on actionable business value.