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Number Crunch: Blogs

It's been a long time since blogging was the domain of tech heads broadcasting from basements. 

Brand blogs are a fantastic way to communicate with customers, offering a unique way to reach out to clients, share promotions and show some personality. 

Here's a few numbers in case you still need convincing.

Is blog is good

Over a third of marketers say blogs are the most valuable type on content marketing.

One reason is that blogs are great for boosting your Google ranking, accounting for 434% more indexed pages and 97% more indexed links.

Another reason? B2B brands that blog see 67% more leads every month.

Share to succeed

It's not enough to just blog, you have to ensure your content is being shared.

Over 41% of readers judge a blog's influence by the number of social shares its posts accumulate.

On average blogs get most traffic on Mondays, while readers are most likely to share content on Thursdays.

Baby steps

Your blog might take a little while to gain traction, but it pays to be persistent.

Once blogs reach 51 articles, the average blog's traffic increases by almost 50%. 

Article beat ads

Consider investing in original content, as over 70% of users learn about brands via original articles instead of ads. 

And if you've got a number of employees who are budding wordsmiths, you might want consider sharing blogging duties.

Some 60% of readers say a blog with multiple authors has more credibility.

Keep it constant

Finally, there's no point starting a blog and having it lie idle. 

Blogs that post at least once daily attract five times more traffic than those that do not.
 

Learn with SMK through April

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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