Yahoo, Google, Twitter. Yelp continues the time-honoured trend of digital giants adopting wacky names while delivery a very sophisticated service.
So today we're having a closer look at the location and review-based service.
Yelp all about it
Yelp was founded in 2004 and today has 142 million monthly unique users.
Over 90 million reviews have so far been posted on Yelp.
Even stevens
Yelp users are fairly split in their preferences for checking in.
Mobile users make up around 89 million users, with desktop not far behind on 79 million.
On-the-grow
However mobile users are Yelp's most engaged segment.
Last quarter 71% of Yelp searches came from a mobile device, while mobile users were responsible for 56% of the content shared on the service.
Business broadcaster
There are over 2.1 million businesses listed on Yelp, while the service currently has 90,000 advertisers.
Shopping, Restaurants, and Home and Local Services are the most popular categories with Yelpers.
However only businesses with a three-star Yelp rating or higher can become advertisers.
RECOMMENDED FOR YOU
LinkedIn Trials Premium Company Page Business Subscription
LinkedIn is looking to follow Meta’s lead as it…
LinkedIn is looking to follow Meta’s lead as it…
Google Introduces New Generative AI Video Tools
Google has recently enhanced its creative tools by integrating…
Google has recently enhanced its creative tools by integrating…
Facebook Goes All In On Vertical Video
As the digital landscape evolves, Facebook’s introduction of a…
As the digital landscape evolves, Facebook’s introduction of a…