Snapchat's march (or more accurately, sprint), towards monetisation has ramped up a notch with the release of On-Demand Geofilters.
Filtering the message
Geofilters allow users to add graphical overlays, such as artwork and logos, to snaps.
For example, a picture taken in Times Square might feature a Geofilter of the Statue of Liberty.
Now On-Demand Geofilters lets brands create their own – for a price.
Snap it up
It works like this: you create a filter using an image editor, or one of Snapchat’s templates.
You then pick a geographic location where the filter will appear, along with the dates and time it will be available. Once the filter is approved you can purchase and publish.
On-Demand Geofilters can be purchased for an event or entire block – anywhere from one hour up to 30 days. Pricing starts at US$5.
Make it rain
There are already two sorts of Geofilters on Snapchat: Community Geofilters – which are free but cannot contain logos; and Sponsored, which allows logos.
Now brands have new way of attracting Snapchatters.
RECOMMENDED FOR YOU
Meta Releases Massive Upgrade for Advantage+ Suite of AI-Powered Tools
Meta has released a massive upgrade for its Advantage+…
Meta has released a massive upgrade for its Advantage+…
Google Removed 170 million Dodgy Google Reviews in 2023
Google receives a lot of contributions across Maps and…
Google receives a lot of contributions across Maps and…
Instagram and Threads Pull The Plug On Political Content
Meta has announced changes to Facebook, Instagram and Threads…
Meta has announced changes to Facebook, Instagram and Threads…