Snapchat is getting serious about moving pictures.
In September the platform launched video googles, now it's dabbling in movie tickets.
Popcorn time
Paul Yanover, president of movie ticketing company Fandango, hinted in a recent New York Times article that his company was working with Snapchat on an in-app ticketing option.
The collaboration isn't the first between the two companies. Back in May users were able to buy tickets to X-Men: Apocalypse from a Fandango ad run on Snapchat.
Oh Snap
While details are still scant, it's indicative of the innovative way Snapchat is letting brands advertise. In the past, Snapchat has experimented with computer games and lenses for campaigns.
And you can bet Facebook is looking on with interest. It recently launched its own collaboration with Fandango on Messenger.
RECOMMENDED FOR YOU
Meta Releases Massive Upgrade for Advantage+ Suite of AI-Powered Tools
Meta has released a massive upgrade for its Advantage+…
Meta has released a massive upgrade for its Advantage+…
Google Removed 170 million Dodgy Google Reviews in 2023
Google receives a lot of contributions across Maps and…
Google receives a lot of contributions across Maps and…
Instagram and Threads Pull The Plug On Political Content
Meta has announced changes to Facebook, Instagram and Threads…
Meta has announced changes to Facebook, Instagram and Threads…