[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Spotify Malvertised

Music streaming app Spotify has been serving malicious adverts to users.

Community reports

A couple of weeks ago, a Spotify Free user posted about the issue on Spotify’s support forum. The user noted that the streaming service was repeatedly launching browser pop-ups featuring questionable downloads.

The original post has received 23 pages of comments from other users, many of whom observed similar problems. It’s also earned a direct response from Spotify.

Spotify acknowledgment

Immediately beneath the user issue report, Spotify posted a response acknowledging ‘questionable website pop-ups’.

Spotify says the issue was limited to an ad on their Free tier. Now that it is resolved, they say they will ‘monitor the situation’.

Observed behaviour

Spotify have acknowledged that the malicious advertising was opening unwanted pop-ups via the user’s default web browser.

Some Spotify users observed worse effects, including adverts that attempted to install malware. Indeed, the original support forum post mentions that ‘Some of them do not even require user action to be able to cause harm.’

Reports indicate that the recent Spotify malvertising experience was limited to Mac and Windows desktop computers.

Malvertising: what and how

Many web services sell their advertising via third-party resellers. Resellers typically automate ad sales using online auctions. Auction winners supply code that is distributed via the client websites. If the code that is distributed presents a risk to web users, it is malicious advertising.

In recent times, BBC, MSN, AOL and the New York Times have all been unwitting hosts of malvertising. Spotify now joins the lists.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment