Over 1.5 million businesses use Pinterest on a monthly basis, and the platform is making it easier to promote products and track Pin performance.

Promoting your Pins

Having honed their promotional features within the US market, Pinterest is releasing their advertising tool sets on a global scale.

The “Promote” button, which allows businesses to create ads within seconds, is being released to the UK, New Zealand, Ireland, Canada, and Australia.

Thanks to analytics honed from measuring Pins individually, there's also a new feature called Pinterest Propel to help brands and agencies adopt Pinterest Ads.

The numbers

Pinterest has been using its ad platform to help companies like Hubble, Craftsy, Chatbooks, and artnaturals seed up to 3X more clicks per ad with 15% lower click costs for the first 90 days.

Pinterest has also reported that small businesses have seen 50% year-over-year growth in advertisement reach.

And easiest of all, the program is free to join. Registry forms can be found here for interested parties. With the Pinterest model designed for users considering purchases, it’s a good place to start.

Have you used Pinterest Propel to promote your business? What do you think of the numbers? Let us know what you think in the comments below.