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Three ways to win on YouTube

Besides being the greatest repository of kitten videos in the history of the world, YouTube is a great way to engage with customers and the wider public.

But with over 100 hours of video uploaded every minute on the platform, how do you make your mini-masterpiece stand out?

Here are three ways to help get your vids viewed.

Tag it

It's not enough to make a great video, you have to make sure people can find it. Make sure you tag your video with relevant keywords – the more specific the better.

Don't forget to fill out your video description to further give your video context and more views.

It's also a good idea to promote your video on your other social networks.

Call to action

So you've got someone to watch your video, now what? 

Be sure to include a call to action at the end of your video, whether it's a link to your website, a preview of your other YouTube videos, or encouraging viewers to leave a comment or share the video.

Talk it up

YouTube comments have traditionally been fairly rough and ready, however the problem has largely been curtailed by the new rule requiring users to login via Google+ (using their real name) before making comments.

While you'll still get the odd troll, make sure to engage and respond to any comments on YouTube, just like you would on any social platform.

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Learn with SMK through March

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
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  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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