Yelp has just launched Yelp Knowledge, a service to help brands better understand their customers.
Dial it in
Yelp Knowledge is the result of Yelp partnering with data firms (including Sprinklr and Medailia), to crunch the numbers from its 100 million reviews into useful metrics.
Yelp says the Knowledge platform will help larger brands analyse what their customers are saying online, including the tone of these conversations.
Metric nirvana
Yelp Knowledge will also pull data from other social networks including Facebook and Twitter, to give brands more in-depth insights into their customers.
Yelp used the example of David's Bridal, a chain with over 300 stores in the US. The brand lacked data on how its customers perceived their in-store experience.
After using Yelp Knowledge, David's Bridal used the platform's insights to overhaul staff training at specific locations, which led to record high customer satisfaction levels.
To find out more visit yelpblog.com.
RECOMMENDED FOR YOU
Meta Releases Massive Upgrade for Advantage+ Suite of AI-Powered Tools
Meta has released a massive upgrade for its Advantage+…
Meta has released a massive upgrade for its Advantage+…
Google Removed 170 million Dodgy Google Reviews in 2023
Google receives a lot of contributions across Maps and…
Google receives a lot of contributions across Maps and…
Instagram and Threads Pull The Plug On Political Content
Meta has announced changes to Facebook, Instagram and Threads…
Meta has announced changes to Facebook, Instagram and Threads…