[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Google Duo to do Audio Only

Google Duo launched last year as a video calling platform. Now, it’s set to let you make audio-only calls too.

Duo retro

Google Duo has hardly disrupted the video-call market, despite positive ratings from app users on both the iTunes App Store and Google Play.

Now, it's unveiling audio-only functionality that will let app users chat as if they’re on an old-fashioned phone – no video necessary.

Efficient competition

Audio-only calls promise to work more effectively on slower internet connections. They will also be more efficient in terms of data transfer and bandwidth usage.

Commercially however, Duo lags behind competitors like WhatsApp, Skype and Facebook. In that sense, this new feature is really playing catch-up.

Gradual rollout

Although audio-only has been touted as ‘coming soon’ since last year, it’s rollout will not be immediate. It launched first in Brazil, with other countries to follow. At the time of writing, it wasn’t available on my Nexus 5X.

There is speculation that the new functionality could be linked with an imminent push of Google Home—the search giant’s voice-activated assistant for households. If so, bring it on.

Let us know if this update would entice you to use Google Duo. 

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment