[SMK] Social Media Knowledge

SMK is a global EdTech business specialising in marketing capability transformation.


SMK is a global EdTech business specialising in marketing capability transformation.

We offer both continuous and one-off, discrete learning experiences for brand, government, not-for-profit and agency clients.

Students can choose from a range of formats to help them best achieve their goals, including guided and self-paced learning solutions online or in-person. We offer programs in Social Media Strategy, Facebook Advertising, Google Analytics, Influencer Marketing, Online Crisis Management, Search Engine Optimisation (SEO) and much more.

SMK’s world class team of subject matter experts, and instructional designers continuously refresh our content to ensure relevancy. Each month SMK releases over 30 hours of brand new, up-to-the-minute course content, available live and on-demand, exploring everything from leading edge digital marketing strategy, to campaign tactics and technical execution.

Established in 2010, SMK has educated thousands of decision-makers on how they can optimise and enhance their digital marketing and communications, including leaders and teams from: Apple, Air NZ, Sanitarium, UNICEF, Ralph Lauren, News Corp, GM, Flight Centre, Tourism Australia & HSBC, to name just a few.


Trusted by industry leaders

SMK educates more senior business decision makers on how to use social media, mobile and digital channels more effectively than any other organisation in Asia Pacific

30+ Hours of new content every month

With weekly live Tech & Strategy Labs and monthly Digital Live-Streams, SMK uniquely placed to assist businesses in upskilling everyone from the senior leadership team through to those responsible for planning and implementation

The digital go-to place

The highly respected SMK Blog is a trusted source for thousands of senior business leaders. Combining insights, trends and best practice guides it helps thousands of businesses across Asia Pacific understand how to use digital channels more effectively

Unrivalled digital expertise

Few educational organisations possess SMK’s depth and breadth of social media, mobile & digital knowledge: strategy best practice, proven frameworks, practical application, tools and applications

SMK lives & breaths digital

SMK works with many of the leading platforms, technology companies and vendors, providing unparalleled access to the most up-to-date information and emerging trends


Membership with SMK Digital Excellence

SMK Digital Excellence is SMK’s elite digital marketing community; created for individuals, agencies, Not-For-Profits and brands looking to stay at the forefront of digital disruption and marketing innovation.

In-house Training

For teams working from home, SMK In-house programs offer a great way to motivate staff, improve collaboration and provide fresh ways of thinking and working during the post-COVID-19 era.

Whether you are looking to: build confidence, bring your team up-to-date or take established digital activity to the highest level, SMK In-house training can be tailored to meet your needs and challenges head-on.

In-person Training

Resuming in Q2 2022 (pending Covid-19 restrictions), SMK’s up-to-the-minute In-person Training courses provide a full day of learning, in-person, across Australia and New Zealand. 

In-house Advisory & Consulting

SMK Analysts work with business leaders across all verticals, advising them on how to overcome their biggest digital marketing challenges. Consulting on everything from social strategy development, through to crisis management and business transformation. Advising on recruitment, budgeting, direction, creative and more.

One-to-One Coaching

SMK Coaches provide an expert ear to discuss and plan campaigns with, and to troubleshoot challenges. Your Coach’s fresh perspective, years of experience and depth of subject knowledge will support you in becoming a more effective digital leader.

Get in contact


Email: sales@smk.co


Email: membership@smk.co


Email: news@smk.co

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