WEEKLY ONLINE DIGITAL STRATEGY TRAINING
SMK’s Online Digital Strategy Courses are weekly live-streamed online classes, based upon SMK’s popular face-to-face Digital Strategy Courses.
Delivered in bite-sized chunks every week, Online Digital Strategy Courses are ideal for both those working from home or having to juggle 101 marketing balls at once in the office.
Access to ALL Online Digital Strategy Courses are available as part of the
SMK: Digital Excellence Membership program.
ACCESS ALL SMK TRAINING COURSES WITH SMK DIGITAL EXCELLENCE MEMBERSHIP
Watch anytime, anywhere
Since 2010, over 15,000 marketing and communications professionals have attended SMK’s full-day Digital Strategy Masterclasses from the biggest brands and organisations in Australia & New Zealand.
Online Digital Strategy Courses follow similar course content and structures to SMK’s world-class Masterclasses and are delivered every week in bite-sized chunks via Facebook Live. Each Masterclass topic is broken down into eight one-hour modules and delivered live over four weeks by SMK’s team of subject matter experts.
Check out the 2025 Online Digital Strategy Course schedule below.
2025 SCHEDULE
May
YouTube Marketing: Organic & Paid Video Mastery
8 x 1 HOUR SESSIONS EVERY TUESDAY & WEDNESDAY
B2B Marketing Masterclass: Search, Social & CRM
8 x 1 HOUR SESSIONS EVERY THURSDAY & FRIDAY
Navigate the complexities of B2B marketing, boost your professional capabilities, and deliver tangible results in your marketing campaigns.
June
2025 Digital Strategy Masterclass
8 x 1 HOUR SESSIONS EVERY TUESDAY & WEDNESDAY
Email Marketing Masterclass: Data, Design & CRM
8 x 1 HOUR SESSIONS EVERY THURSDAY & FRIDAY
July
Social Media Advertising Masterclass
8 x 1 HOUR SESSIONS EVERY TUESDAY & WEDNESDAY
Digital Marketing Evaluation: Social Analytics, Pixels & Attribution
8 x 1 HOUR SESSIONS EVERY THURSDAY & FRIDAY
August
Google Analytics 4, Data Analysis & Evaluation Masterclass
8 x 1 HOUR SESSIONS EVERY TUESDAY & WEDNESDAY
Digital Marketing For Government, Public Sector & Not-For-Profits: Social, Search & Web
8 x 1 HOUR SESSIONS EVERY THURSDAY & FRIDAY
September
2025 Instagram Marketing Masterclass
8 x 1 HOUR SESSIONS EVERY TUESDAY & WEDNESDAY
Discover 2025 Instagram marketing best practice: Instagram algorithm, Shopping, Explore, Stories, Ads, Facebook Pixel, Business Manager, influencer marketing & Branded Content.
SEO Unravelled: Technical, On-Page & Off-Page Optimisation
8 x 1 HOUR SESSIONS EVERY THURSDAY & FRIDAY
Master planning, creating & scaling search engine friendly content. Explore technical factors impeding SEO rankings and content marketing best practice to attract clicks & inbound links.
SMK DIGITAL EXCELLENCE MEMBERSHIPS START FROM $89.60
October
2025 Google Ads: Search, Display & Video
8 x 1 HOUR SESSIONS EVERY TUESDAY & WEDNESDAY
Plan, develop and scale Google Ads campaigns that convert. Learn how to master Google Search Engine Marketing, remarketing via Search & GDN and YouTube video ads
Influencer Marketing Masterclass: Organic, Paid & Commerce
8 x 1 HOUR SESSIONS EVERY THURSDAY & FRIDAY
November
2025 Social Media Strategy Optimisation
8 x 1 HOUR SESSIONS EVERY TUESDAY & WEDNESDAY
Boost engagement, create killer video content, increase organic reach, drive even more ROI with influencer marketing, and explore the latest social ad innovations.
AI in Social Media & Digital Marketing Masterclass
8 x 1 HOUR SESSIONS EVERY THURSDAY & FRIDAY
December
2025 Facebook Marketing Masterclass
8 x 1 HOUR SESSIONS EVERY TUESDAY & WEDNESDAY
Facebook launches marketing updates weekly impacting organic & ad performance. Discover untouched and underexploited marketing opportunities, making it work in 2025.
2025 Content Marketing Masterclass
8 x 1 HOUR SESSIONS EVERY THURSDAY & FRIDAY
2026 SCHEDULE
January / February
Online Video Masterclass: Insta, Facebook, TikTok, YouTube & more
8 x 1 HOUR SESSIONS EVERY TUESDAY & WEDNESDAY
Learn the fundamentals of all successful video campaigns and create highly shareable content.
LinkedIn & B2B Social Media Marketing
8 x 1 HOUR SESSIONS EVERY THURSDAY & FRIDAY
April
2025 Digital Copywriting Masterclass: Social, Search & Web
8 x 1 HOUR SESSIONS EVERY TUESDAY & WEDNESDAY
Tap into leading-edge digital insights to ensure your copy is optimised for each digital channel.
TikTok Marketing Masterclass
8 x 1 HOUR SESSIONS EVERY THURSDAY & FRIDAY
March
Online Reputation, Crisis & Community Management
8 x 1 HOUR SESSIONS EVERY THURSDAY & FRIDAY
Manage negativity in social media confidently & compliantly. Protect your brand in a social media crisis and turn your social community into an army of advocates.
Conversion Rate Optimisation (CRO) Masterclass
8 x 1 HOUR SESSIONS EVERY THURSDAY & FRIDAY
Increase profitability & impact of digital marketing activity by increasing online conversions, helping you to get more out of less