[SMK] Social Media Knowledge

TWICE-WEEKLY DIGITAL STRATEGY TRAINING

SMK’s Digital Strategy Courses are weekly live-streamed online classes, based upon SMK’s popular face-to-face Digital Strategy Courses, but adjusted for a new COVID-19 world.

Delivered in bite-sized chunks every week, Strategy Courses are ideal for both those working from home or having to juggle 101 marketing balls at once in the office.

Access to ALL Digital Strategy Courses are available as part of the
SMK: Digital Excellence Membership program.

ACCESS ALL SMK TRAINING COURSES WITH SMK DIGITAL EXCELLENCE MEMBERSHIP

Watch anytime, anywhere

Since 2010, over 15,000 marketing and communications professionals have attended SMK’s full-day Digital Strategy Masterclasses from the biggest brands and organisations in Australia & New Zealand.

Digital Strategy Courses follow similar course content and structures to SMK’s world-class Masterclasses and are delivered every week in bite-sized chunks via Facebook Live Each Masterclass topic is broken down into four two-hour modules and delivered live over four weeks by SMK’s Executive Director of Programming, James Fitzgerald.

Check out the 2023’s schedule of Digital Strategy Courses below. 

2023 SCHEDULE

January

Unlocking TikTok & Snapchat Marketing

4 x 2 HOUR SESSIONS EVERY THURSDAY

Social Media Advertising Masterclass

4 x 2 HOUR SESSIONS EVERY FRIDAY

Get beyond just “boosting posts” and produce high converting social ad funnels. Master the platforms’ ads manager and finally see a meaningful return on social ad spend.

February

2023 Digital Copywriting Masterclass: Social, Search & Web

4 x 2 HOUR SESSIONS EVERY THURSDAY

Tap into leading-edge digital insights to ensure your copy is optimised for each digital channel.

Email Marketing Masterclass: Data, Design & CRM

4 x 2 HOUR SESSIONS EVERY FRIDAY

March

Google Analytics 4, Data Analysis & Evaluation Masterclass

4 x 2 HOUR SESSIONS EVERY THURSDAY

Digital Marketing For Not-For-Profits: Social, Search & Web

4 x 2 HOUR SESSIONS EVERY FRIDAY

April

2023 Google Ads: Search, Display & Video

4 x 2 HOUR SESSIONS EVERY THURSDAY

Plan, develop and scale Google Ads campaigns that convert. Learn how to master Google Search Engine Marketing, remarketing via Search & GDN and YouTube video ads

Influencer Marketing Masterclass: Organic, Paid & Commerce

4 x 2 HOUR SESSIONS EVERY FRIDAY

May

2023 Instagram Marketing Masterclass

4 x 2 HOUR SESSIONS EVERY THURSDAY

Discover 2023 Instagram marketing best practice: Instagram algorithm, Shopping, Explore, Stories, Ads, Facebook Pixel, Business Manager, influencer marketing & Branded Content.

B2B Marketing Masterclass: Search, Social & CRM

4 x 2 HOUR SESSIONS EVERY FRIDAY

June

2023 Social Video Masterclass: Insta, Facebook, TikTok, YouTube & more

4 x 2 HOUR SESSIONS EVERY THURSDAY

Learn the fundamentals of all successful video campaigns and create highly shareable content.

SEO Unravelled: Technical, On-Page & Off-Page Optimisation

4 x 2 HOUR SESSIONS EVERY FRIDAY

Master planning, creating & scaling search engine friendly content. Explore technical factors impeding SEO rankings and content marketing best practice to attract clicks & inbound links.

July

2023 Social Media Strategy Optimisation

4 x 2 HOUR SESSIONS EVERY THURSDAY

Social media marketing has three major tactics: 
1. Advertising 
2. Community management 
3. Content marketing
Learn how to maximise & integrate all, for better business outcomes.

Digital Design For Non-Designers

4 x 2 HOUR SESSIONS EVERY FRIDAY

Design like a pro, even if you’re not. Great design takes place at the intersection of creative flair and intelligence. Combining science, psychology & data, learn design fundamentals to produce killer digital creative.

August

2023 Facebook Marketing Masterclass

4 x 2 HOUR SESSIONS EVERY THURSDAY

Facebook launches marketing updates weekly impacting organic & ad performance. Discover untouched and underexploited marketing opportunities, making it work in 2023.

eCommerce & Social Commerce Unravelled

4 x 2 HOUR SESSIONS EVERY FRIDAY

September

YouTube Marketing: Organic & Paid Video Mastery

4 x 2 HOUR SESSIONS EVERY THURSDAY

2023 LinkedIn & B2B Social Media Marketing

4 x 2 HOUR SESSIONS EVERY FRIDAY

October

2023 Digital Strategy Masterclass

4 x 2 HOUR SESSIONS EVERY THURSDAY

Online Reputation, Crisis & Community Management

4 x 2 HOUR SESSIONS EVERY FRIDAY

Manage negativity in social media confidently & compliantly. Protect your brand in a social media crisis and turn your social community into an army of advocates.

November

2023 Content Marketing Masterclass

4 x 2 HOUR SESSIONS EVERY THURSDAY

Conversion Rate Optimisation (CRO) Masterclass

4 x 2 HOUR SESSIONS EVERY FRIDAY

Increase profitability & impact of digital marketing activity by increasing online conversions, helping you to get more out of less

December

Digital Marketing Evaluation: Social Analytics, Pixels & Attribution

4 x 2 HOUR SESSIONS EVERY THURSDAY

2023 Pinterest Marketing Masterclass

4 x 2 HOUR SESSIONS EVERY FRIDAY

Discover 2023 Pinterest marketing best practice and digital design strategies to bring your ideas to life. Includes Google Images, UX design and tools to produce content internally.

MEMBERSHIPS START FROM ONLY $85 PER MONTH