[SMK] Social Media Knowledge

TWICE-WEEKLY ONLINE DIGITAL STRATEGY TRAINING

SMK’s Online Digital Strategy Courses are weekly live-streamed online classes, based upon SMK’s popular face-to-face Digital Strategy Courses.

Delivered in bite-sized chunks every week, Online Digital Strategy Courses are ideal for both those working from home or having to juggle 101 marketing balls at once in the office.

Access to ALL Online Digital Strategy Courses are available as part of the
SMK: Digital Excellence Membership program.

ACCESS ALL SMK TRAINING COURSES WITH SMK DIGITAL EXCELLENCE MEMBERSHIP

Watch anytime, anywhere

Since 2010, over 15,000 marketing and communications professionals have attended SMK’s full-day Digital Strategy Masterclasses from the biggest brands and organisations in Australia & New Zealand.

Online Digital Strategy Courses follow similar course content and structures to SMK’s world-class Masterclasses and are delivered every week in bite-sized chunks via Facebook Live. Each Masterclass topic is broken down into four two-hour modules and delivered live over four weeks by SMK’s team of subject matter experts.

Check out the 2023 / 24 Online Digital Strategy Course schedule below. 

2024 SCHEDULE

January

YouTube Marketing: Organic & Paid Video Mastery

4 x 2 HOUR SESSIONS EVERY THURSDAY

Unlocking TikTok & Snapchat Marketing

4 x 2 HOUR SESSIONS EVERY FRIDAY

February

Social Media Advertising Masterclass

4 x 2 HOUR SESSIONS EVERY THURSDAY

SEO Unravelled: Technical, On-Page & Off-Page Optimisation

4 x 2 HOUR SESSIONS EVERY FRIDAY

Master planning, creating & scaling search engine friendly content. Explore technical factors impeding SEO rankings and content marketing best practice to attract clicks & inbound links.

March

Google Analytics 4, Data Analysis & Evaluation Masterclass

4 x 2 HOUR SESSIONS EVERY THURSDAY

Influencer Marketing Masterclass: Organic, Paid & Commerce

4 x 2 HOUR SESSIONS EVERY FRIDAY

April

2024 Digital Copywriting Masterclass: Social, Search & Web

4 x 2 HOUR SESSIONS EVERY THURSDAY

Tap into leading-edge digital insights to ensure your copy is optimised for each digital channel.

B2B Marketing Masterclass: Search, Social & CRM

4 x 2 HOUR SESSIONS EVERY FRIDAY

May

2024 Instagram Marketing Masterclass

4 x 2 HOUR SESSIONS EVERY THURSDAY

Discover 2023 Instagram marketing best practice: Instagram algorithm, Shopping, Explore, Stories, Ads, Facebook Pixel, Business Manager, influencer marketing & Branded Content.

Digital Marketing Evaluation: Social Analytics, Pixels & Attribution

4 x 2 HOUR SESSIONS EVERY FRIDAY

June

Digital Marketing For Government, Public Sector & Not-For-Profits: Social, Search & Web

4 x 2 HOUR SESSIONS EVERY THURSDAY

Email Marketing Masterclass: Data, Design & CRM

4 x 2 HOUR SESSIONS EVERY FRIDAY

July

2024 Social Media Strategy Optimisation

4 x 2 HOUR SESSIONS EVERY THURSDAY

Social media marketing has three major tactics: 
1. Advertising 
2. Community management 
3. Content marketing
Learn how to maximise & integrate all, for better business outcomes.

2024 Google Ads: Search, Display & Video

4 x 2 HOUR SESSIONS EVERY FRIDAY

Plan, develop and scale Google Ads campaigns that convert. Learn how to master Google Search Engine Marketing, remarketing via Search & GDN and YouTube video ads

August

2024 Facebook Marketing Masterclass

4 x 2 HOUR SESSIONS EVERY THURSDAY

Facebook launches marketing updates weekly impacting organic & ad performance. Discover untouched and underexploited marketing opportunities, making it work in 2023.

eCommerce and Social Commerce Unravelled

4 x 2 HOUR SESSIONS EVERY FRIDAY

September

2024 Online Video Masterclass: Insta, Facebook, TikTok, YouTube & more

4 x 2 HOUR SESSIONS EVERY THURSDAY

Learn the fundamentals of all successful video campaigns and create highly shareable content.

2024 LinkedIn & B2B Social Media Marketing

4 x 2 HOUR SESSIONS EVERY FRIDAY

October

2024 Digital Strategy Masterclass

4 x 2 HOUR SESSIONS EVERY THURSDAY

Online Reputation, Crisis & Community Management

4 x 2 HOUR SESSIONS EVERY FRIDAY

Manage negativity in social media confidently & compliantly. Protect your brand in a social media crisis and turn your social community into an army of advocates.

November

2024 Content Marketing Masterclass

4 x 2 HOUR SESSIONS EVERY THURSDAY

Conversion Rate Optimisation (CRO) Masterclass

4 x 2 HOUR SESSIONS EVERY FRIDAY

Increase profitability & impact of digital marketing activity by increasing online conversions, helping you to get more out of less

December

YouTube Marketing: Organic & Paid Video Mastery

4 x 2 HOUR SESSIONS EVERY THURSDAY

Unlocking TikTok & Snapchat Marketing

4 x 2 HOUR SESSIONS EVERY FRIDAY

SMK DIGITAL EXCELLENCE MEMBERSHIPS START FROM $ USD64