TWICE-WEEKLY DIGITAL STRATEGY TRAINING
SMK’s Digital Strategy Courses are weekly live-streamed online classes, based upon SMK’s popular face-to-face Digital Strategy Courses, but adjusted for a new COVID-19 world.
Delivered in bite-sized chunks every week, Strategy Courses are ideal for both those working from home or having to juggle 101 marketing balls at once in the office.
Access to ALL Digital Strategy Courses are available as part of the
SMK: Digital Excellence Membership program.
ACCESS ALL SMK TRAINING COURSES WITH SMK DIGITAL EXCELLENCE MEMBERSHIP
Watch anytime, anywhere
Since 2010, over 15,000 marketing and communications professionals have attended SMK’s full-day Digital Strategy Masterclasses from the biggest brands and organisations in Australia & New Zealand.
Digital Strategy Courses follow similar course content and structures to SMK’s world-class Masterclasses and are delivered every week in bite-sized chunks via Facebook Live Each Masterclass topic is broken down into four two-hour modules and delivered live over four weeks by SMK’s Executive Director of Programming, James Fitzgerald.
Check out the 2023’s schedule of Digital Strategy Courses below.
2023 SCHEDULE
January
Unlocking TikTok & Snapchat Marketing
4 x 2 HOUR SESSIONS EVERY THURSDAY
Social Media Advertising Masterclass
4 x 2 HOUR SESSIONS EVERY FRIDAY
Get beyond just “boosting posts” and produce high converting social ad funnels. Master the platforms’ ads manager and finally see a meaningful return on social ad spend.
February
2023 Digital Copywriting Masterclass: Social, Search & Web
4 x 2 HOUR SESSIONS EVERY THURSDAY
Tap into leading-edge digital insights to ensure your copy is optimised for each digital channel.
Email Marketing Masterclass: Data, Design & CRM
4 x 2 HOUR SESSIONS EVERY FRIDAY
March
Google Analytics 4, Data Analysis & Evaluation Masterclass
4 x 2 HOUR SESSIONS EVERY THURSDAY
Digital Marketing For Not-For-Profits: Social, Search & Web
4 x 2 HOUR SESSIONS EVERY FRIDAY
April
2023 Google Ads: Search, Display & Video
4 x 2 HOUR SESSIONS EVERY THURSDAY
Plan, develop and scale Google Ads campaigns that convert. Learn how to master Google Search Engine Marketing, remarketing via Search & GDN and YouTube video ads
Influencer Marketing Masterclass: Organic, Paid & Commerce
4 x 2 HOUR SESSIONS EVERY FRIDAY
May
2023 Instagram Marketing Masterclass
4 x 2 HOUR SESSIONS EVERY THURSDAY
Discover 2023 Instagram marketing best practice: Instagram algorithm, Shopping, Explore, Stories, Ads, Facebook Pixel, Business Manager, influencer marketing & Branded Content.
B2B Marketing Masterclass: Search, Social & CRM
4 x 2 HOUR SESSIONS EVERY FRIDAY
June
2023 Social Video Masterclass: Insta, Facebook, TikTok, YouTube & more
4 x 2 HOUR SESSIONS EVERY THURSDAY
Learn the fundamentals of all successful video campaigns and create highly shareable content.
SEO Unravelled: Technical, On-Page & Off-Page Optimisation
4 x 2 HOUR SESSIONS EVERY FRIDAY
Master planning, creating & scaling search engine friendly content. Explore technical factors impeding SEO rankings and content marketing best practice to attract clicks & inbound links.
July
2023 Social Media Strategy Optimisation
4 x 2 HOUR SESSIONS EVERY THURSDAY
Social media marketing has three major tactics:
1. Advertising
2. Community management
3. Content marketing
Learn how to maximise & integrate all, for better business outcomes.
Digital Design For Non-Designers
4 x 2 HOUR SESSIONS EVERY FRIDAY
Design like a pro, even if you’re not. Great design takes place at the intersection of creative flair and intelligence. Combining science, psychology & data, learn design fundamentals to produce killer digital creative.
August
2023 Facebook Marketing Masterclass
4 x 2 HOUR SESSIONS EVERY THURSDAY
Facebook launches marketing updates weekly impacting organic & ad performance. Discover untouched and underexploited marketing opportunities, making it work in 2023.
eCommerce & Social Commerce Unravelled
4 x 2 HOUR SESSIONS EVERY FRIDAY
September
YouTube Marketing: Organic & Paid Video Mastery
4 x 2 HOUR SESSIONS EVERY THURSDAY
2023 LinkedIn & B2B Social Media Marketing
4 x 2 HOUR SESSIONS EVERY FRIDAY
October
Online Reputation, Crisis & Community Management
4 x 2 HOUR SESSIONS EVERY FRIDAY
Manage negativity in social media confidently & compliantly. Protect your brand in a social media crisis and turn your social community into an army of advocates.
November
Conversion Rate Optimisation (CRO) Masterclass
4 x 2 HOUR SESSIONS EVERY FRIDAY
Increase profitability & impact of digital marketing activity by increasing online conversions, helping you to get more out of less
December
Digital Marketing Evaluation: Social Analytics, Pixels & Attribution
4 x 2 HOUR SESSIONS EVERY THURSDAY
2023 Pinterest Marketing Masterclass
4 x 2 HOUR SESSIONS EVERY FRIDAY
Discover 2023 Pinterest marketing best practice and digital design strategies to bring your ideas to life. Includes Google Images, UX design and tools to produce content internally.