[SMK] Social Media Knowledge

Digital Marketing News

Instagram Moves To Vertical Grid

Instagram has introduced a major update to its profile grid, replacing the familiar square thumbnails with vertical, rectangular images. This change reflects the growing dominance of vertical content on the platform, particularly Reels, and signals a shift in how users showc ....

23/01/2025
Los Angeles
Los Angeles

Meta's Community Notes Gamechanger

22/01/2025 James Fitzgerald

Meta is in the process of rolling out Community Notes, a new crowdsourced initiative designed to replace third-party fact-checking. Modelled after the system used by X (formerly Twitter), Community Notes will empower users to provide additional context to posts flagged as po ....

Los Angeles

Instagram is gearing up for significant changes in 2025, with a strategic focus on creativity, connection, and the integration of AI technology. Adam Mosseri, Head of Instagram, recently outlined the platform’s priorities, signalling opportunities for brands, marketers, an ....

Los Angeles

3min YouTube Videos Now Marked As Shorts

13/01/2025 James Fitzgerald

YouTube has officially rolled out its long-anticipated update, allowing all users to create Shorts up to three minutes in length. This marks the final stage of the platform’s plan, first announced in October last year, to expand the maximum length of Shorts clips. By exten ....

Los Angeles

Meta is doubling down on artificial intelligence (AI), promising a future where generative AI characters are as much a part of your social media experience as your actual friends and followers. With plans to roll out millions of AI-driven profiles on Facebook and Instagra ....

Los Angeles

Instagram has introduced Trial Reels, a feature designed to help businesses take the guesswork out of content creation. Imagine testing out a bold campaign idea or showcasing a new product to fresh eyes without worrying about how your current followers will react. That’s e ....

Los Angeles

New Meta Ad Restrictions Launch In January

08/12/2024 James Fitzgerald

Starting in January 2025, Meta will enforce new restrictions on lower-funnel conversion tracking, significantly impacting health and wellness businesses that rely on performance marketing to drive sales. Brands selling products like supplements, fitness equipment, or medical ....

Los Angeles

TikTok's Record-Breaking Black Friday

03/12/2024 James Fitzgerald

TikTok Shop’s record-breaking Black Friday performance, over $100 million in a single day, showcases the platform’s growing influence on e-commerce, not just in the US but across Western markets. With a unique model blending entertainment and retail, TikTok is poised ....

Los Angeles

[NEW STUDY] Influencer Marketing Comes Of Age

01/12/2024 James Fitzgerald

For years, influencer marketing has been synonymous with B2C brands promoting lifestyle products through celebrity endorsements and viral campaigns. However, the game is changing. Influencer marketing is making waves in the B2B world, driven by platforms like LinkedIn. Accor ....

Los Angeles

LinkedIn Updates Posting Best Practices

27/11/2024 James Fitzgerald

LinkedIn has shared updated guidance on the types of content that perform well on the platform and those that could be penalised by its feed algorithm. These insights are designed to help users maximise their content’s visibility and engagement while maintaining the platfo ....

Los Angeles

TikTok Expands Generative AI Video Tools

24/11/2024 James Fitzgerald

If you’ve ever struggled to keep up with the relentless demand for fresh, engaging video content, you’re not alone. Whether it’s crafting TikTok ads, building out social media campaigns, or experimenting with video formats for other platforms, producing high-quality vi ....

Los Angeles

The United States Department of Justice (DOJ) is making headlines with its aggressive stance against Google’s alleged monopolistic practices. Central to this fight is a proposal to fundamentally restructure Google’s business operations, including a potential forced sale ....