Meta Releases New AI-Powered Tools for Holiday Season
Meta has gone big on its claims for Christmas and New Year 2023 by saying it will herald “the first AI-powered holiday season”. It plans to do this in the form of bid multipliers, budget scheduling and a whole host of other options aimed at ....
20/09/2023
[NEW STUDY] How Much Do Top Social Media Marketers Earn?
15/09/2023 Russell Hughes
Is social media marketing a misunderstood profession? Many people working in the industry would say ‘yes’. And so, to help businesses understand the field a little better, ....
Instagram Testing Ten-Minute Reels
14/09/2023 Russell Hughes
Where TikTok leads, Reels will normally follow and so it has proven true… again… as Instagram has confirmed to T ....
Meta Branded Content Comes To Ads Library
11/09/2023 Russell Hughes
Meta has upgraded its Ads Library to include the option to track branded content campaigns. The feature, called Search Branded Content, lets marketers search the Ads Library database by platform, date range and username. ....
Google Launches New Demand Generation Campaigns
07/09/2023 Russell Hughes
Google Ads has rolled out a new AI-powered ad campaign called Demand Gen, which will be available to all advertisers from October. The Discovery ads replacement uses images and video ads to help advertisers hit their campaign goals and ....
LinkedIn Builds Out Newsletters For Content Marketing
03/09/2023 Russell Hughes
LinkedIn is making newsletter creation easier and improving discoverability to help marketers reach more of its expanding audience with their content. According to the platform, readership of newsletters has tripled over the last 12 months, and ....
TikTok Expands Search Ads
01/09/2023 Russell Hughes
TikTok is making it for easier for brands’ adverts to be displayed in search results within the app via the new “Search Ads Toggle” for ad campaigns, which places video next to in-app search results with a “sponsored” label attached t ....
Amazon Expands Sponsored Products ads To Pinterest, BuzzFeed, Mashable and More
24/08/2023 Russell Hughes
Amazon’s Sponsored Product ads will now appear on third-party apps and websites such as Pinterest, BuzzFeed, LIfehack, Mashable, Raptive and Hearst Newspaper sites, although it’s worth noting that thi ....
Meta Launches New Generative AI Tool For Audio and Music
24/08/2023 Russell Hughes
Meta has launched a new AI tool that “promises” to let small business owners easily add a soundtrack to their latest video. Met ....
Meta Set to Bet Big On AI Powered Chatbots
22/08/2023 Russell Hughes
Meta is working on some big AI-powered projects which it could roll out as early as September 2023, reported the Financial Times. ....
YouTube Shorts Gets New TikTok Style Editing Tools
19/08/2023 Russell Hughes
YouTube wants to make it easier for content creators to tap into Shorts’ two-billion monthly users, so it has introduced six new ways to create videos on the platform. First, creators can now take adva ....
TikTok Adds Text Posts, Following Meta’s Lead
18/08/2023 Russell Hughes
TikTok has announced a new feature called text posts that should be available to all users right now. Text posts will look similar to Instagram Stories’ text updates, and give users a new way to share content within the app. A ....