[NEW STUDY] Navigating Digital Ad Bidding Strategies

01/10/2024 James Fitzgerald

In the world of PPC advertising, choosing the right bidding strategy can be the difference between success and wasted ad spend. With so many options and conflicting advice, it can be difficult for advertisers to know which path to take. Recent analysis from Optmyzr, an on ....

Meta Releases Expanded AI Tools for Businesses

28/09/2024 James Fitzgerald

Meta Connect 2024 revealed a comprehensive set of advancements last week aimed at enhancing the integration of artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) for businesses and users alike. Meta's latest announcements focus on providing sol ....

LinkedIn Culls Community Top Voices (Gold Badge)

28/09/2024 James Fitzgerald

In a move that could reshape how professionals engage with its platform, LinkedIn is retiring its gold "Community Top Voice" badge for contributors to its Collaborative Articles. The announcement, which comes into effect on October 8, 2024, raises questions about the future ....

TikTok Expands Search Ad Campaigns

26/09/2024 James Fitzgerald

TikTok has made a significant move into the world of search marketing with the launch of its updated Search Ads Campaign, enhancing the features of its earlier search ad offerings. The new feature gives brands and advertisers enhanced control over how their ads a ....

Google Introduces Advanced AI Features for Smarter Ads

24/09/2024 James Fitzgerald

At DMEXCO 2024, Google introduced a range of AI-powered updates to its Google Ads platform, designed to help advertisers better engage with their audiences and improve return on investment (ROI). These updates focus on expanding language support, offering enhanced creativ ....

YouTube's AI Revolution: Transforming Content Creation For Brands & Creators

23/09/2024 James Fitzgerald

YouTube's "Made on YouTube" event introduced a host of cutting-edge AI-powered tools aimed at reshaping content creation. At the forefront of these innovations is the integration of Google DeepMind’s video generation model, Veo, into YouTube Shorts via Dream Screen. The ....

Meta Ads Get Holiday Upgrade

20/09/2024 James Fitzgerald

As the holiday season approaches, businesses are preparing for a crucial sales period, and Meta has responded with new ad tools and features designed to boost sales both online and in-store. These updates, which are particularly geared towards increasing customer engageme ....

Australian Privacy Reforms Bring Marketing Changes

16/09/2024 James Fitzgerald

Australia’s privacy regulations are evolving, and as marketing and communications professionals, understanding the implications of these changes is crucial. With new penalties, privacy torts, and expanded security demands, businesses must adapt to avoid reputational damage ....

Marketers & Platforms Brace For AU Teen Social Media Ban

10/09/2024 James Fitzgerald

The Australian government is preparing to take a bold step by proposing a comprehensive ban that would prevent underage users from accessing social media. Prime Minister Anthony Albanese has referred to social media as a “scourge” on young Australians and is determine ....

Google Expands AI-Powered Demand Gen Campaigns

08/09/2024 James Fitzgerald

Google is making a major shift in its video advertising landscape by merging its Video Action Campaigns (VAC) into the more versatile and AI-powered Demand Gen campaigns starting mid next year. The change comes as Google aims to enhance the advertising experience by offer ....

[NEW STUDY] Social Video 2024: Longer Clips, Bigger Gains

06/09/2024 James Fitzgerald

Social media video is evolving rapidly, with platforms and audience preferences constantly shifting. Tubular Labs’ latest report on the state of social media video highlights key trends that are reshaping how creators and brands engage audiences across major platforms like ....