Facebook Rebrands All Videos as Reels in Major Shift

22/06/2025 James Fitzgerald

Meta is doubling down on short-form video by reclassifying all Facebook videos as Reels, fundamentally changing how content is uploaded, shared and discovered on the platform. The move, which is being rolled out globally over the coming mont ....

WhatsApp Ads Finally Launch

18/06/2025 James Fitzgerald

Meta has launched a major monetisation push for WhatsApp, introducing native advertising and paid subscriptions within the app’s Updates tab. This is the first time Meta has embedded ads directly into WhatsApp since acquiring the platform ....

Meta Brings AI Video Editing to Instagram and Meta AI

17/06/2025 SMK (Social Media Knowledge)

Meta has launched a new AI-powered video editing feature that lets users reimagine short video clips using a library of preset visual prompts. Now available through Instagram’s Edits app, the Meta AI app and Meta.AI, the tool, called Restyle, can alter a subject� ....

Meta Expands Opportunity Score Globally

10/06/2025 James Fitzgerald

Meta is expanding the availability of Opportunity Score in Ads Manager, providing advertisers with a straightforward way to optimise campaign set-up and adopt proven performance recommendations. Now ....

Google Expands AI Max To Boost Search Ads

02/06/2025 SMK (Social Media Knowledge)

As generative AI continues to reshape how people interact with search engines, marketers are re-evaluating their approach to paid search. With user queries becoming more conversational, contextual, and complex, Google has responded with the global rollout of AI Max for S ....

LinkedIn Expands Video Ads With First Impression and BrandLink Formats

19/05/2025 James Fitzgerald

LinkedIn is deepening its focus on video, positioning itself as a premium platform for corporate storytelling. At its first-ever NewFronts presentation, the company introduced a range of expanded video ad formats and distribution t ....

Meta Highlights New "Opportunity Score" in Ads Manager

19/05/2025 James Fitzgerald

Meta is rolling out a new feature within Ads Manager aimed at making its performance recommendations more visible and actionable. The Opportunity Score, which has been in testing for some time, is now being highlighted to more adve ....

Google CTR Drops as AI Overviews Dominate

19/05/2025 James Fitzgerald

One year after the launch of Google’s AI Overviews, the search landscape has shifted dramatically. While impressions on Google are up more than 49% year on year, click-through rates have dropped by nearly 30%. For marketers and S ....

Google Expands AI Mode to Boost Search Discovery

13/05/2025 James Fitzgerald

Google is stepping up its AI game with the broader rollout of AI Mode in Search, offering users a more conversational, ChatGPT-style interface. Initially made available to a small group of te ....

Meta Eyes AI as the Future of Social Interaction

13/05/2025 James Fitzgerald

Mark Zuckerberg is all-in on AI, and Meta’s roadmap makes that clear. Between the company’s expanding open-source LLM strategy, a billion-strong AI user base, and growing speculation about AI “friends” populating social fee ....

Meta Pushes Verified Business Accounts With New Features

13/05/2025 James Fitzgerald

Meta is doubling down on its paid verification offering for businesses, introducing new features designed to boost trust, visibility, and original content protection. As the blue check evolves from a mark of celebrity status to a m ....