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Digital Marketing News

Meta Releases New AI-Powered Tools for Holiday Season

Meta has gone big on its claims for Christmas and New Year 2023 by saying it will herald “the first AI-powered holiday season”. It plans to do this in the form of bid multipliers, budget scheduling and a whole host of other options aimed at ....

20/09/2023
Los Angeles
Los Angeles

Is social media marketing a misunderstood profession? Many people working in the industry would say ‘yes’.  And so, to help businesses understand the field a little better, ....

Los Angeles

Instagram Testing Ten-Minute Reels

14/09/2023 Russell Hughes

Where TikTok leads, Reels will normally follow and so it has proven true… again… as Instagram has confirmed to T ....

Los Angeles

Meta Branded Content Comes To Ads Library

11/09/2023 Russell Hughes

Meta has upgraded its Ads Library to include the option to track branded content campaigns. The feature, called Search Branded Content, lets marketers search the Ads Library database by platform, date range and username. ....

Los Angeles

Google Ads has rolled out a new AI-powered ad campaign called Demand Gen, which will be available to all advertisers from October. The Discovery ads replacement uses images and video ads to help advertisers hit their campaign goals and ....

Los Angeles

LinkedIn is making newsletter creation easier and improving discoverability to help marketers reach more of its expanding audience with their content. According to the platform, readership of newsletters has tripled over the last 12 months, and ....

Los Angeles

TikTok Expands Search Ads

01/09/2023 Russell Hughes

TikTok is making it for easier for brands’ adverts to be displayed in search results within the app via the new “Search Ads Toggle” for ad campaigns, which places video next to in-app search results with a “sponsored” label attached t ....

Los Angeles

Amazon’s Sponsored Product ads will now appear on third-party apps and websites such as Pinterest, BuzzFeed, LIfehack, Mashable, Raptive and Hearst Newspaper sites, although it’s worth noting that thi ....

Los Angeles

Meta has launched a new AI tool that “promises” to let small business owners easily add a soundtrack to their latest video. Met ....

Los Angeles

Meta Set to Bet Big On AI Powered Chatbots

22/08/2023 Russell Hughes

Meta is working on some big AI-powered projects which it could roll out as early as September 2023, reported the Financial Times. ....

Los Angeles

YouTube wants to make it easier for content creators to tap into Shorts’ two-billion monthly users, so it has introduced six new ways to create videos on the platform. First, creators can now take adva ....

Los Angeles

TikTok has announced a new feature called text posts that should be available to all users right now. Text posts will look similar to Instagram Stories’ text updates, and give users a new way to share content within the app. A ....