Meta Expands Opportunity Score Globally
Meta is expanding the availability of Opportunity Score in Ads Manager, providing advertisers with a straightforward way to optimise campaign set-up and adopt proven performance recommendations. Now ....
10/06/2025
Google Expands AI Max To Boost Search Ads
02/06/2025 SMK (Social Media Knowledge)
As generative AI continues to reshape how people interact with search engines, marketers are re-evaluating their approach to paid search. With user queries becoming more conversational, contextual, and complex, Google has responded with the global rollout of AI Max for S ....
LinkedIn Expands Video Ads With First Impression and BrandLink Formats
19/05/2025 James Fitzgerald
LinkedIn is deepening its focus on video, positioning itself as a premium platform for corporate storytelling. At its first-ever NewFronts presentation, the company introduced a range of expanded video ad formats and distribution t ....
Meta Highlights New "Opportunity Score" in Ads Manager
19/05/2025 James Fitzgerald
Meta is rolling out a new feature within Ads Manager aimed at making its performance recommendations more visible and actionable. The Opportunity Score, which has been in testing for some time, is now being highlighted to more adve ....
Google CTR Drops as AI Overviews Dominate
19/05/2025 James Fitzgerald
One year after the launch of Google’s AI Overviews, the search landscape has shifted dramatically. While impressions on Google are up more than 49% year on year, click-through rates have dropped by nearly 30%. For marketers and S ....
Google Expands AI Mode to Boost Search Discovery
13/05/2025 James Fitzgerald
Google is stepping up its AI game with the broader rollout of AI Mode in Search, offering users a more conversational, ChatGPT-style interface. Initially made available to a small group of te ....
Meta Eyes AI as the Future of Social Interaction
13/05/2025 James Fitzgerald
Mark Zuckerberg is all-in on AI, and Meta’s roadmap makes that clear. Between the company’s expanding open-source LLM strategy, a billion-strong AI user base, and growing speculation about AI “friends” populating social fee ....
Meta Pushes Verified Business Accounts With New Features
13/05/2025 James Fitzgerald
Meta is doubling down on its paid verification offering for businesses, introducing new features designed to boost trust, visibility, and original content protection. As the blue check evolves from a mark of celebrity status to a m ....
LinkedIn Boosts Lead Quality Targeting
11/05/2025 James Fitzgerald
In the B2B world, lead generation is not simply a numbers game. The true value lies not in how many leads are generated, but in how many of those are actually qualified — leads that have a ....
Meta Brings Ads To Threads
08/05/2025 James Fitzgerald
Threads ads are now rolling out globally, marking a significant shift in Meta’s monetisation strategy for its newest social platform. After limited testing earlier this year in the US and Japan, advertisers worldwide can now acce ....
Instagram Launches "Edits" to Rival CapCut
07/05/2025 James Fitzgerald
Instagram has officially launched its new standalone video editing app, Edits, in a clear attempt to strengthen its hold on the creator economy and rival ByteDance’s CapCut. Designed with ....
ChatGPT Adds Shopping, Expands Ecommerce
04/05/2025 James Fitzgerald
OpenAI has introduced a significant upgrade to ChatGPT’s search capabilities, aiming to reshape the way users discover and compare products online. This new functionality brings a personalised, ad-free shopping experience to the ....