US Lawmakers Approve TikTok Sell-off Proposal
The US House of Congress has voted in favour of banning short-form video app TikTok, which may force its Chinese owners ByteDance to sell the platform or divest its US assets. However, the bill still n ....
18/03/2024
[NEW REPORT] Instagram Engagement Down 50% From 2020
15/03/2024 Russell Hughes
We recently found out that most social media engagement these days doesn’t correlate to the number of clicks a post will receive, which may have led to some ma ....
Google Releases Massive March Core Algorithm Update
12/03/2024 Russell Hughes
Google’s March algorithm update has been launched with the aim of improving the quality of search results available to users by reducing unhelpful content by up to 40% and improving quality ranking to help users see the most helpful informati ....
[NEW STUDY] Social Media Engagers Are Not That Engaged
11/03/2024 Russell Hughes
It’s tough being a social media marketer. You have to deal a landscape that’s constantly shifting, all while being creative and engaging an audience. What worked today may not work tomorrow, and there are millions of theories about why that ....
YouTube Takes On TikTok Duets With New Collabs
08/03/2024 Russell Hughes
YouTube has launched a TikTok Duets competitor with ‘Collab’, a new feature for Shorts and long-form videos that lets creators remix and respond to videos via a split-screen. ....
[NEW STUDY] How is Google’s New Search Generative Experience changing Search?
06/03/2024 Russell Hughes
Many marketers are still trying to understand how Google’s Search Generative Experience (SGE) impacts their campaigns. Announced in 2023, SGE introduces a novel method for delivering search results. Google’s pioneering search fe ....
LinkedIn Algorithm Update: Good Content Could Now Reach Feeds For Months
04/03/2024 Russell Hughes
Heads up LinkedIn users - the social media network is changing the way its algorithm works to reward content that provides unique value and insights. Part of that shift involves the promotion of older ....
Meta Expands Instagram Creator Marketplace For Brands
01/03/2024 Russell Hughes
Meta has announced plans to expand Instagram Creator Marketplace, which will give more brands the ability to search for suitable creators or influencers to work with on marketing campaigns. Instagram’s Creator Marketplace ....
Google Adds New Gen AI To Performance Max Campaigns
27/02/2024 Russell Hughes
Google is bringing a few new tools to Performance Max campaigns, including AI-powered asset generation and image editing powered by its Gemini model, which Google claims will help advertisers create more effective campaigns. Per ....
Meta Trials Facebook To Threads Crossposting
26/02/2024 Russell Hughes
Meta is testing a feature that will let users crosspost from Facebook to Threads, using the same functionality that was designed for Facebook to Instagram crossposting. ....
Google Removed 170 million Dodgy Google Reviews in 2023
23/02/2024 Russell Hughes
Google receives a lot of contributions across Maps and Search - about 20 million per day - and making sure that information is accurate and relevant to users is an important part of its activity. Those c ....
Google Introduces New “Trend Detection” Insights For GA4
21/02/2024 Russell Hughes
Google’s new trend change detection is a feature that helps businesses identify significant changes in their data, which can be helpful for spotting potential problems or opportunities, and making informed decisions about how to proceed. ....