WhatsApp Scales Up Business Directory & Commerce Offerings
Meta has been searching for ways to monetise WhatsApp more effectively for years. One of the ways it has done so is by turning it into a commerce platform, which seems to be having some success. For example, click-to-WhatApp ads have grown by ....
02/12/2022
Elon Musk Offers ‘Twitter 2.0’ Roadmap for Marketers & Users
01/12/2022 Russell Hughes
Elon Musk’s reign as head honcho of Twitter has been an interesting one. Barely a day goes by without some new grand announcement, often by the big man via his Twitter account, that sets off a whole new storm in a teacup. Musk has again taken to his pulpit to share h ....
LinkedIn Releases Bumper Suite Of New Marketing Tools, Updates & Insights
28/11/2022 Russell Hughes
In the face of some nervous glances at economic forecasts for 2023, LinkedIn has released new tools that provide deeper insight to help marketers measure success and ensure that budgets aren't restricted by nervous bosses. ....
TikTok Rolls Of Audience Insights For Marketers
25/11/2022 Russell Hughes
In 2022, TikTok is on track to generate around US$11 billion in ad revenue, according to Insider Intelligence, which is almost treble its 2021 income. That figure is then forecast to rise to US$18 billion next year before landing on US$24 billion in 2024. Although, based ....
Instagram Finally Brings Music to Feed Photos
23/11/2022 Russell Hughes
Marketers can now add a little extra something-something to image posts thanks to Instagram’s new feature that lets users place music in image posts. Instagram “Music is a huge pa ....
Netflix Ads Now Live For Brands
21/11/2022 Russell Hughes
Wanna take your advertising to one of the world’s biggest streaming services? You do? Oh, luck’s on your side, as Netflix Basic with Ads is now available. You can now reach consumers in 12 countries (Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mex ....
Instagram Rolls Out In-App Scheduling To Business Accounts
18/11/2022 Russell Hughes
Social media managers rejoice because the era of juggling third-party apps and multiple browser windows to schedule your Instagram posts is over! In a move that will save marketers and content creators time, a new tool will help people schedule posts in advance without go ....
[New Study] Google Cost Per Lead Up 19% Across Industries
16/11/2022 Russell Hughes
For advertisers heading into the pointy end of the year, the latest data on online ad costs is enough to make the most seasoned advertiser’s eyes water. A report from LocaliQ has s ....
Google Unveils Several New Google Analytics 4 (GA4) Updates
11/11/2022 Russell Hughes
Google has announced several new Google Analytics 4 (GA4) updates designed to make it easier to transition to the new platform and deliver better results through machine learning solutions. A smoother transition The transition to GA4 has the poten ....
Meta Announces New AI, Messaging & Video Offerings
07/11/2022 Russell Hughes
Apple’s ATT data privacy update had some pretty serious implications for Meta’s ad revenue. Estimates put the total loss at a whopping $10 billion of revenue, so it’s no surprise that the geeks have been working harder than ever on new a ....
TikTok Partners With Linktree Offering Engagement Boost
04/11/2022 Russell Hughes
TikTok has announced a new partnership with the masters of the “link in bio”, Linktree. TikTok’s latest partnership will offer brands and creators more referral link options and better engagement and conversion opportunities. Building on an existing relationship, ....
Instagram Ramps Ad Offering Ahead of Xmas Push
03/11/2022 Russell Hughes
It’s that time of the year again folks! That’s right, in barely a blink the year has whizzed right past us and we’re nearly at Christmas. The fast-approaching shopping bonanza is manna from heave ....