[SMK] Social Media Knowledge

ON-DEMAND DIGITAL STRATEGY TRAINING

SMK’s Digital Strategy Courses are weekly live-streamed online classes, based upon SMK’s popular in-person Masterclasses. Digital Strategy Courses are available on-demand, on any device at any time – access instantly and start learning with SMK today.

SMK’s on-demand courses can be purchased individually below, or are available as part of SMK’s world-leading Digital Excellence membership program. Digital Strategy Courses are available on individual and team plans.

ACCESS ALL SMK TRAINING COURSES WITH SMK DIGITAL EXCELLENCE MEMBERSHIP

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Since 2010, over 15,000 marketing and communications professionals have attended SMK’s full-day Digital Strategy Masterclasses from the biggest brands and organisations in Australia & New Zealand.

On-demand Digital Strategy Courses follow similar course content and structures to SMK’s world-class Masterclasses but are broken down in to 4 two-hour modules.

SMK COURSES AVAILABLE

AUD971.25

Strategy Course – Content Marketing Masterclass

AUD971.25

Strategy Course – Conversion Rate Optimisation (CRO) Masterclass

Increase profitability & impact of digital marketing activity by increasing online conversions, helping you to get more out of less

AUD971.25

Strategy Course – Digital Copywriting Masterclass: Social, Search & Web

Tap into leading-edge digital insights to ensure your copy is optimised for each digital channel.

AUD971.25

Strategy Course – Digital Design For Non-Designers

AUD971.25

Strategy Course – Digital Marketing Evaluation: Social Analytics, Pixels & Attribution

Learn how to analyse and evaluate your digital marketing campaigns using best practices and the most effective tools & techniques.

AUD971.25

Strategy Course – Digital Strategy Masterclass

AUD971.25

Strategy Course – eCommerce & Social Commerce Unravelled

Increase profitability & impact of digital marketing activity by increasing online conversions, helping you to get more out of less

AUD971.25

Strategy Course – Email Marketing Masterclass: Data, Design & CRM

From copywriting to data. Deliverability to Automation. Discover why email good email design is not enough and how you can boost your email performance.

AUD971.25

Strategy Course – Facebook Marketing Masterclass

Get past just ‘building likes’ and finally see Facebook ROI. Start using Facebook to change behaviour, nurture leads, drive traffic and sales.

AUD971.25

Strategy Course – Google Ads: Search, Display & Video

Plan, develop and scale Google Ads campaigns that convert. Learn how to master Google Search Engine Marketing, remarketing via Search & GDN and YouTube video ads.

AUD971.25

Strategy Course – Google Analytics Masterclass

Everything you need to know to set up Google Analytics and track your site’s performance accurately.

AUD971.25

Strategy Course – Influencer Marketing Masterclass

AUD971.25

Strategy Course – Instagram Marketing Masterclass

Discover Instagram marketing best practices: Instagram algorithm, Shopping, Explore, Stories, Ads, Facebook Pixel, Business Manager, Influencer marketing & Branded Content.

AUD971.25

Strategy Course – LinkedIn & B2B Social Media Marketing

AUD971.25

Strategy Course – Online Reputation, Crisis & Community Management

Manage negativity in social media confidently & compliantly. Protect your brand in a social media crisis and turn your social community into an army of advocates.

AUD971.25

Strategy Course – Pinterest Marketing Masterclass

Discover Pinterest marketing best practice and digital design strategies to bring your ideas to life. Includes Google Images, UX design and tools to produce content internally.

AUD971.25

Strategy Course – SEO Made Easy: Technical, On-Page & Off-Page Unravelled

Master planning, creating & scaling search engine friendly content. Explore technical factors impeding SEO rankings and content marketing best practice to attract clicks & inbound links.

AUD971.25

Strategy Course – Social Media Advertising Masterclass

Get beyond just “boosting posts” and produce high converting social ad funnels. Master the platforms’ ads manager and finally see a meaningful return on social ad spend.

AUD971.25

Strategy Course – Social Media Strategy Optimisation

Social media marketing has three major tactics:
1. Advertising 2. Community management 3. Content marketing
Learn how to maximise & integrate all, for better business outcomes.

AUD971.25

Strategy Course – Social Media Video Masterclass

Learn the fundamentals of all successful viral campaigns and create highly shareable content.

AUD971.25

Strategy Course – Unlocking TikTok & Snapchat Marketing

Get under the skin of Snapchat and TikTok marketing. Covering ads, strategic thinking, channel set up and maximising organic reach both platforms.

AUD971.25

Strategy Course – YouTube Marketing: Organic & Paid Video Mastery

MEMBERSHIPS START FROM ONLY $85 PER MONTH