ON-DEMAND DIGITAL STRATEGY TRAINING
SMK’s Digital Strategy Courses are weekly live-streamed online classes, based upon SMK’s popular in-person Masterclasses. Digital Strategy Courses are available on-demand, on any device at any time – access instantly and start learning with SMK today.
SMK’s on-demand courses can be purchased individually below, or are available as part of SMK’s world-leading Digital Excellence membership program. Digital Strategy Courses are available on individual and team plans.
Watch anytime, anywhere
Since 2010, over 15,000 marketing and communications professionals have attended SMK’s full-day Digital Strategy Masterclasses from the biggest brands and organisations in Australia & New Zealand.
On-demand Digital Strategy Courses follow similar course content and structures to SMK’s world-class Masterclasses but are broken down in to 4 two-hour modules.
SMK COURSES AVAILABLE
Strategy Course – Content Marketing Masterclass
Strategy Course – Conversion Rate Optimisation (CRO) Masterclass
Increase profitability & impact of digital marketing activity by increasing online conversions, helping you to get more out of less
Strategy Course – Digital Copywriting Masterclass: Social, Search & Web
Tap into leading-edge digital insights to ensure your copy is optimised for each digital channel.
Strategy Course – Digital Design For Non-Designers
Strategy Course – Digital Marketing Evaluation: Social Analytics, Pixels & Attribution
Learn how to analyse and evaluate your digital marketing campaigns using best practices and the most effective tools & techniques.
Strategy Course – Digital Strategy Masterclass
Strategy Course – eCommerce & Social Commerce Unravelled
Increase profitability & impact of digital marketing activity by increasing online conversions, helping you to get more out of less
Strategy Course – Email Marketing Masterclass: Data, Design & CRM
From copywriting to data. Deliverability to Automation. Discover why email good email design is not enough and how you can boost your email performance.
Strategy Course – Facebook Marketing Masterclass
Get past just ‘building likes’ and finally see Facebook ROI. Start using Facebook to change behaviour, nurture leads, drive traffic and sales.
Strategy Course – Google Ads: Search, Display & Video
Plan, develop and scale Google Ads campaigns that convert. Learn how to master Google Search Engine Marketing, remarketing via Search & GDN and YouTube video ads.
Strategy Course – Google Analytics Masterclass
Everything you need to know to set up Google Analytics and track your site’s performance accurately.
Strategy Course – Influencer Marketing Masterclass
Strategy Course – Instagram Marketing Masterclass
Discover Instagram marketing best practices: Instagram algorithm, Shopping, Explore, Stories, Ads, Facebook Pixel, Business Manager, Influencer marketing & Branded Content.
Strategy Course – LinkedIn & B2B Social Media Marketing
Strategy Course – Online Reputation, Crisis & Community Management
Manage negativity in social media confidently & compliantly. Protect your brand in a social media crisis and turn your social community into an army of advocates.
Strategy Course – Pinterest Marketing Masterclass
Discover Pinterest marketing best practice and digital design strategies to bring your ideas to life. Includes Google Images, UX design and tools to produce content internally.
Strategy Course – SEO Made Easy: Technical, On-Page & Off-Page Unravelled
Master planning, creating & scaling search engine friendly content. Explore technical factors impeding SEO rankings and content marketing best practice to attract clicks & inbound links.
Strategy Course – Social Media Advertising Masterclass
Get beyond just “boosting posts” and produce high converting social ad funnels. Master the platforms’ ads manager and finally see a meaningful return on social ad spend.
Strategy Course – Social Media Strategy Optimisation
Social media marketing has three major tactics:
1. Advertising 2. Community management 3. Content marketing
Learn how to maximise & integrate all, for better business outcomes.
Strategy Course – Social Media Video Masterclass
Learn the fundamentals of all successful viral campaigns and create highly shareable content.
Strategy Course – Unlocking TikTok & Snapchat Marketing
Get under the skin of Snapchat and TikTok marketing. Covering ads, strategic thinking, channel set up and maximising organic reach both platforms.
