[SMK] Social Media Knowledge

ON-DEMAND DIGITAL STRATEGY TRAINING

SMK’s Digital Strategy Courses are weekly live-streamed online classes, based upon SMK’s popular in-person Masterclasses. Digital Strategy Courses are available on-demand, on any device at any time – access instantly and start learning with SMK today.

SMK’s on-demand courses can be purchased individually below, or are available as part of SMK’s world-leading Digital Excellence membership program. Digital Strategy Courses are available on individual and team plans.

ACCESS ALL SMK TRAINING COURSES WITH SMK DIGITAL EXCELLENCE MEMBERSHIP

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Since 2010, over 15,000 marketing and communications professionals have attended SMK’s full-day Digital Strategy Masterclasses from the biggest brands and organisations in Australia & New Zealand.

On-demand Digital Strategy Courses follow similar course content and structures to SMK’s world-class Masterclasses but are broken down in to 4 two-hour modules.

SMK COURSES AVAILABLE

Strategy Course – B2B Marketing Masterclass: Search, Social & CRM

Dive into the weeds of B2B specific online and digital marketing. From trends to engagement and awareness, email strategies and advertising. If you have a B2B focused market, this course is for you.

A$1,295

Strategy Course – Content Marketing Masterclass

Create an integrated content marketing strategy and enhance engagement from exploration to content creation to conversion. Unlock and exploit untapped social media advertising opportunities across Meta, LinkedIn, YouTube & TikTok.

A$1,295

Strategy Course – Conversion Rate Optimisation (CRO) Masterclass

Increase profitability & impact of digital marketing activity by increasing online conversions, helping you to get more out of less

A$1,295

Strategy Course – Data Driven Digital Design Masterclass

A$1,295

Strategy Course – Digital Copywriting Masterclass: Social, Search & Web

Tap into leading-edge digital insights to ensure your copy is optimised for each digital channel.

A$1,295

Strategy Course – Digital Marketing For Government, Public Sector & Not-For-Profits

Increase profitability & impact of digital marketing activity by increasing online conversions, helping you to get more out of less

A$1,295

Strategy Course – Digital Strategy Masterclass

A$1,295

Strategy Course – Email Marketing Masterclass: Data, Design & CRM

From copywriting to data. Deliverability to Automation. Discover why email good email design is not enough and how you can boost your email performance.

A$1,295

Strategy Course – Facebook Marketing Masterclass

Get past just ‘building likes’ and finally see Facebook ROI. Start using Facebook to change behaviour, nurture leads, drive traffic and sales.

A$1,295

Strategy Course – Google Ads: Search, Display & Video

Plan, develop and scale Google Ads campaigns that convert. Learn how to master Google Search Engine Marketing, remarketing via Search & GDN and YouTube video ads.

A$1,295

Strategy Course – Google Analytics 4 Masterclass

Everything you need to know to set up Google Analytics and track your site’s performance accurately.

A$1,295

Strategy Course – Influencer Marketing Masterclass

A$1,295

Strategy Course – Instagram Marketing Masterclass

Discover Instagram marketing best practices: Instagram algorithm, Shopping, Explore, Stories, Ads, Facebook Pixel, Business Manager, Influencer marketing & Branded Content.

A$1,295

Strategy Course – LinkedIn & B2B Social Media Marketing

A$1,295

Strategy Course – Online Reputation, Crisis & Community Management

Manage negativity in social media confidently & compliantly. Protect your brand in a social media crisis and turn your social community into an army of advocates.

A$1,295

Strategy Course – SEO Made Easy: Technical, On-Page & Off-Page Unravelled

Master planning, creating & scaling search engine friendly content. Explore technical factors impeding SEO rankings and content marketing best practice to attract clicks & inbound links.

A$1,295

Strategy Course – Social Media Advertising Masterclass

Get beyond just “boosting posts” and produce high converting social ad funnels. Master the platforms’ ads manager and finally see a meaningful return on social ad spend.

A$1,295

Strategy Course – Social Media Strategy Optimisation

Social media marketing has three major tactics:
1. Advertising 2. Community management 3. Content marketing
Learn how to maximise & integrate all, for better business outcomes.

A$1,295

Strategy Course – Social Media Video Masterclass

Learn the fundamentals of all successful viral campaigns and create highly shareable content.

A$1,295

Strategy Course – Unlocking TikTok & Snapchat Marketing

Get under the skin of Snapchat and TikTok marketing. Covering ads, strategic thinking, channel set up and maximising organic reach both platforms.

A$1,295

Strategy Course – YouTube Marketing: Organic & Paid Video Mastery

SMK DIGITAL EXCELLENCE MEMBERSHIPS START FROM $ AUD128.00