[SMK] Social Media Knowledge


Watch 30+ hours of new content every month
Pricing that scales with your team
Blend personalised support with online learning
Hands-on help whenever you need it
Track your team's progress with digital accreditations

Trusted by leading organisations

What is the SMK Digital Excellence Program?

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital Strategy and Technical Labs. Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix, or the root of a bigger problem, either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team offers you hands-on support and fresh ideas. Not to mention a shoulder to cry on, occasionally.

Ready to become a smarter marketer?

Weekly Live Help & Support

Get the answers, help and support you need each week with live, personalised Zoom sessions with the SMK team.

Be the smartest marketer in the room

As a Digital Excellence member, if it matters, you’ll know about it; from digital strategy to pixel insights, social ads, creative tools and more.

Don’t get left behind

SMK release almost 400 hours of NEW digital marketing educational content annually. Our Members are already ahead of the rest. Join them.

Up-to-the-second digital training

SMK analysts track every digital marketing update weekly, across the major digital players, so you don’t have to.


Immerse yourself with SMK's In-person Training events

SMK’s In-Person Training offers a dynamic and enriching education experience. Our two-day courses run 4 times per year in Sydney, Brisbane, Melbourne and Auckland. Now included in SMK Digital Excellence Membership plans.

New Online Digital Strategy Courses delivered every week

Online Digital Strategy Training Courses are weekly live-streamed online classes, based upon SMK’s popular face-to-face Digital Strategy Masterclasses. Delivered in bite-sized chunks every week, Online Digital Strategy Courses are ideal for both those working from home or having to juggle 101 marketing balls at once in the office

Personalised help through our exclusive Member Clinics

We all need a bit of personalised help sometimes, don’t we? Whether it’s Facebook Ads, Google Analytics, creative ideas or convincing a boss of the benefit of the interweb. Digital Excellence members can request regular performance reviews for their online activity. SMK analysts will then provide a personalised 30-minute Zoom consultation, to help our members to move the business needle.

Weekly Tech Labs

Technical Labs explore the technological process and workflows related to mission-critical digital marketing activities. Whether it be installing the Facebook Pixel, exploring differing event trigger types in Google Tag Manager or creating an Instagram Shop. Tech Labs also incorporate essential, yet under-utilised functions, alongside new features.

Immediate Support Through the SMK Facebook Community

The SMK Working Group is SMK’s members-only Facebook Group, offering hands-on help and support for in-house marketing and communications professionals, and agencies. Featuring live chats with SMK’s team each week, and daily help and support, the Working Group is your go-to place when digital marketing gets tricky.

Keep on top of platform updates with SMK's monthly Innovation Labs

Curated and compiled by SMK analysts, Innovation Labs feature the key quarterly developments that impact how organisations market, communicate and convert online. Rotating between platforms monthly, Innovation Labs cover Facebook, Messenger, Google, YouTube, Amazon, Instagram, LinkedIn, Pinterest, TikTok, Twitter & Snapchat.

One-to-one Coaching

SMK Coaches provide an expert ear to discuss and plan campaigns with, and to troubleshoot challenges. Your Coach’s fresh perspective, years of experience and depth of subject knowledge will support you in becoming a more effective digital leader.

Frequently Asked Questions

Yes you can cancel your SMK Digital Excellence membership at any time. Please notify us at least 3 days of your next payment. Notification can be sent in writing, by emailing membership@smk.co

You can switch to a new plan at any time by emailing  membership@smk.co stating which plan you would like to switch to. The team will get back to you within 48 hours.

You can view prices of memberships containing up to 5 seats on our website. If you require a membership for a Team of 6 or more, please contact sales@smk.co to discuss your needs.

The SMK Facebook Working Group can be found on SMK’s Facebook Page under Groups. Please note, not all membership levels have access to this group.

You can post directly in the SMK Facebook Working Group to receive immediate support from SMK’s team of analysts. Naturally, our community of members can also provide support and relevant discussion if required. Alternatively, you can book a Member Clinic for a 15 – 30 min private Zoom consultation with one of the SMK team’s analysts.

All our training is conducted LIVE via Facebook Live and streamed into the SMK Working Group on Facebook. All our sessions can be replayed on demand, at any time, through the SMK Working Group or through our EdTech platform by logging in to the SMK website. For our members on plans that do not have access to the Facebook Working Group, Zoom details are provided and can be replayed through accessing the SMK  EdTech Platform.

You can gain access to individual Live help and support directly from SMK’s team of analysts. Please book in through the SMK Facebook Working Group to request a personalised discussion for a 15 or 30 minute session via Zoom.

Strategy Courses are twice weekly 2-hour sessions based on our popular face-to-face digital strategy masterclasses, however more in depth. Two topics are run each month and change from month to month. You can view a schedule of monthly topics here. Tech Labs are run once per week for 1 hour and are more technical in focus rather than strategic. Catering as more of a ‘click here, click here’ type approach specifying how to technically implement the strategies learnt from our Strategy Courses.

A calendar of events can be accessed through the SMK Facebook Working Group. We have activity running daily in the group. For members on a Basic membership plan (who do not have access to the Group) a Zoom invitation is sent out prior to Marketing Innovation Labs with details on how to join via Zoom. 

All members can access the SMK Facebook Working Group with the exception of our “Basic” members.

Please contact accounts@smk.co for all billing enquiries.

We can invoice you directly, please contact accounts@smk.co for all billing enquiries.