Build AI-ready capability across Marketing, Sales, CX and Recruitment
SMK helps teams across marketing, communications, sales, CX and recruitment adopt AI with confidence through practical training and structured capability programs. We strengthen how teams work, improve performance and support leaders to drive organisation-wide transformation.
- Stronger strategic planning and clearer direction across channels
- Faster, more efficient workflows for content, social, sales and comms
- Higher confidence in technical skills such as analytics, pixels and optimisation
- Safe and structured AI adoption that improves performance across teams
Strengthening capability across marketing, sales, CX and recruitment.
More than 100,000 professionals upskilled since 2010.
Learn in a way that suits you
Tailored In-house Courses 🠆
C-Suite AI: Strategic Applications for Business Leaders
Course Duration: Full-day
AI in Social Media & Digital Marketing Masterclass
Course Duration: Full-day
Meta Advertising Essentials
Course Duration: Full-day
Advanced Digital Strategy & Campaign Architecture for Government
Course Duration: Full-day
On-Demand Courses 🠆
AI in Social Media & Digital Marketing Masterclass
Course Duration: 8 x 1 hr Modules
Social Media Strategy Optimisation Masterclass
Course Duration: 8 x 1 hr Modules
Content Marketing Masterclass
Course Duration: 8 x 1 hr Modules
LinkedIn & B2B Marketing Masterclass
Course Duration: 8 x 1 hr Modules
In-Person Courses 🠆
Generative AI for Content Marketing: Search, Social, Web & Email
SYD | BRIS | MEL | PER
2 x Full-days
Generative AI in Digital & Social Media Marketing
SYD | BRIS | MEL | PER
2 x Full-days
Why organisations work with SMK
AI is reshaping how teams plan, create, communicate and operate. Search, content, customer experience, sales outreach, reporting and recruitment are evolving fast. Many teams feel unsure where to begin or how to adopt AI safely.
SMK brings structure, clarity and practical support. Our programmes show teams how to use AI in real workloads, backed by governance, policy and proven workflows. Capability uplift is built on a clear model.
LEARN
Teams build core understanding through practical training, structured frameworks and clear examples.
APPLY
New skills are applied to real tasks such as planning, writing, customer communication, research, reporting and optimisation.
EMBED
Workflows, governance and guardrails are formalised so improvements are repeatable, scalable and aligned across the organisation.
What makes SMK different?
Fifteen years of capability uplift
SMK supported organisations in embedding social, digital and communication capability long before AI arrived.
Cross functional expertise
Cross functional expertise Marketing, digital, communications, sales, CX, recruitment and service.
Practical and workflow focused
Training built around real tasks such as planning, writing, reporting, customer communication and onboarding.
Safe and responsible adoption
Policies, governance and clear guardrails to support leaders and reduce risk.
Ongoing end-to-end support
Audits, strategy, training, coaching, sprints, custom GPTs and ongoing help.
Consulting, Advisory and Governance
SMK acts as an impartial advisor to many of the largest organisations in Australia, New Zealand and across APAC.
Check-out the different consulting options below and speak with an SMK team member today about taking your digital activity to the highest level.
In-House Consulting & Advisory
Hands-on support to strengthen strategy, improve workflows and align teams across marketing, communications, sales, CX and recruitment.
Auditing &
Benchmarking
Independent analysis of content, social, CX, paid media, analytics and AI readiness with clear performance benchmarks.
One-to-One
Coaching
Targeted coaching for leaders and practitioners who want personalised guidance to build capability and confidence.
AI Readiness & Governance
Support to assess risk, establish guardrails and develop safe, responsible AI use.
Ready to strengthen your organisation with AI-supported capability?
SMK helps teams build strategic clarity, improve workflows, uplift technical skills and adopt AI safely across marketing, communications, sales, CX and recruitment